Account Executive - Customer Expansion

Cirrus is a HaaS technology-enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick-and-mortar business to grow. We initiated our mission by designing and producing outdoor digital signage more affordably.

Today, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.

Our product portfolio includes Outdoor Digital Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers — all connected through ScreenHub, our cloud-based content management platform designed for usability, scale, and reliability.

By joining Cirrus, you’ll be part of a dynamic team driven by innovation, integrity, passion, and hustle. We value the unique contributions of each team member and foster an environment where creativity and impact matter.

We are seeking a motivated Account Executive – Customer Expansion to own revenue expansion within Cirrus’ existing customer base.

You will proactively reach out to thousands of legacy hardware customers who previously purchased signage upfront and educate them on the benefits of upgrading to Cirrus’ modern Hardware-as-a-Service subscription program.

This role owns the full-cycle upsell motion — prospecting into existing accounts, running discovery, building upgrade proposals, and closing new recurring revenue contracts that replace one-time purchases with subscription plans.

If you enjoy consultative selling, warm outbound outreach, and driving measurable revenue impact, this is a high-visibility role with clear upside.

This role is fully on-site in our Dallas office. Our Team thrives on in-office collaboration and real-time work, with standard hours Monday through Friday.

• Own outbound outreach to Cirrus’ current customer base — focused on driving subscription upgrades and screen refreshes.

• Educate customers on the value of Hardware-as-a-Service, including lifetime warranty, screen replacement, remote monitoring, and bundled software.

• Run structured discovery to uncover aging hardware, maintenance risks, and expansion opportunities.

• Build and present subscription upgrade proposals tailored to customer use case, screen type, and location count.

• Identify multi-screen opportunities and expand single-installs into multi-location upgrades.

• Manage a high-volume book of business while maintaining CRM accuracy and consistent pipeline hygiene.

• Coordinate with Operations and Project Management to ensure smooth screen replacement and upgrade rollout.

• Forecast accurately and track revenue by cohort, upgrade volume, and conversion rates.

• Partner internally with Customer Success, Finance, and Product to improve messaging, process, and programs over time.

• 2–5+ years of sales experience (upsell, renewals, inside sales, or full-cycle AE).

• Demonstrated success managing high-volume outbound pipelines into existing accounts.

• Strong consultative selling skills — able to educate, quantify value, and overcome objections.

• HubSpot CRM experience preferred.

• Experience with subscription, SaaS, or hardware upgrade programs a plus.

• Comfortable managing fast sales cycles, organized follow-ups, and quota accountability.

• Self-starter with strong ownership mindset and ability to thrive in a scaling environment.

High Conversion Rate: You consistently convert existing customers into subscription programs that drive predictable recurring revenue.

Pipeline Velocity: You maintain a large active pipeline and operate with urgency across every deal.

Increased Customer Value: Your work expands revenue per account and drives broader product adoption across existing customers.

Subscription Adoption: You become a trusted guide in transitioning customers from one-time purchase mindset to a modern subscription partnership.

Accurate Forecasting: Leadership has full visibility into the upgrade pipeline, conversations, and expected close rates.

Internal Leadership Trust: You become the go-to point of contact for customer upgrade strategy and best practices.

• Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.

• Quality: Quality isn’t a catch-all phrase. It is an action plan that requires hard work and focus to achieve. Step by step, we strive to build quality into everyday processes and products to achieve our collective success.

• Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.

• Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don't settle for "That's just the way it is."

• Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.

• Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.