Account Director

Account Director

About The Role

Optimal is hiring an Account Director to join our digital media team. The Account Director will play a critical role in overseeing the development and implementation of media strategy for a key client account or a small set of high-volume accounts, with a focus on client satisfaction and KPI attainment. This role will see you working across a diverse team of media leads and external stakeholders to ensure alignment on client goals, and to drive continuous improvements towards client KPI’s. With a firm understanding of paid media and a strong focus on continuous improvement, you'll navigate our clients’ internal structures and build meaningful relationships with key stakeholders. In this role, you will leverage your leadership skills, media knowledge, and innovative thinking to drive client success.

Who Are We?

Optimal is a media company on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. We strive to make a difference for our clients, the individuals we reach, and the world around us.

Our team of mission-driven doers is leading the digital media charge. From shaping opinions and winning elections to driving growth and connecting consumers with the products and services they need to live healthier, happier lives.

Everyone at Optimal has the opportunity to learn, grow, and progress. We provide our staff with opportunities for professional development, leadership, and, of course, chances to have fun. From our staff-led DEI Taskforce that works to advance equity initiatives within the company to our Optimal Academy that builds training programs for staff, every team member has the opportunity to shape our growing company.

We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Essential Functions, Duties, & Responsibilities:

• Lead engagements with key client stakeholders, ensuring client success by driving performance towards goals and communicating both strategy and results effectively
• Oversee the development and execution of robust media strategies, leading cross-team collaboration and ensuring alignment strategic alignment
• Ensure that client goals are clearly understood by account teams and that account teams are well-equipped to achieve goals
• Navigate the client’s internal structure adeptly, building meaningful relationships with key stakeholders across departments, and earning client trust through a keen focus on refinement
• Collaborate with cross-functional internal and external teams to align paid media efforts with client goals
• Centralize goals, projects, individual to-do’s, and upcoming deliverables through a project management tool on a monthly or quarterly basis
• Maintain and track clear objectives for each team and initiative, ensuring that success is quantifiable and measurable
• Work fluidly and expediently with both internal and external stakeholders to troubleshoot issues and ensure deliverables are completed on time
• Leverage a robust understanding of digital media and performance marketing metrics to ensure client reporting is effective, productive, and demonstrates value
• Assist in defining budget allocation, overseeing budget tracking and ensuring that media spend is allocated efficiently
• Organize, project manage, and assist in presenting key client reports such as weekly performance decks, monthly creative recaps, and quarterly business reviews
• Review all client presentations to ensure material follows a logical progression and is clear, concise and digestible to clients while maintaining the detail necessary
• Assist in the delivery of creative analysis to end client and creative agency 
• Join key meetings with account teams and creative agencies as needed to discuss creative and creative performance
• Ensure clear expectations for each client meeting and work with relevant parties to ensure material is accurate and prepared in a timely manner 
• Balance shifting priorities across internal and external stakeholders, maintaining fluid communication across teams
• Ensure Optimal exceeds expectations for key account contacts
• Support the accounting business activities for clients’ business units

Minimum Qualifications & Skill Requirements:

• 4+ years of full-time, professional paid media experience, including 2+ years of hands-on campaign buildout & optimization
• Consistent track record overseeing client success for large accounts with high campaign volume, large budgets, and complex omni-channel paid media strategies 
• Best-in-class communication and presentation skills, both written and verbal, with a knack for producing highly effective and engaging client reporting decks
• Superior ability to analyze trends in data
• Experience with Display or Programmatic advertising
• Outstanding analytical skills 
• Proficient in Excel and PowerPoint
• 4-year Bachelor’s degree in business, marketing, advertising, statistics, analytics, or a related field is a plus

Optimal is proud to offer the following:

• The base salary ranges from $100,000 to $130,000 annually depending upon factors including, but not limited to, experience, skill level, education and location.
• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• Mobile phone & internet reimbursement and much more!

Office Hours

This role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.