Account Director, MRA

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Los Angeles, CA
100K-125K Annually
AdTech • Big Data • Analytics
The Role

The Dynata Account Director/Account Executive, MRA role exists to drive profitable and sustainable business growth for our most important clients so that the clients would not consider taking their business elsewhere.  We adopt a strategic and disciplined approach to managing accounts and set and follow a fruitful long-term account strategy that is measurable and can be used to track the success of the portfolio. We are experts on the client and know what they need before they do.

RESPONSIBILITIES

  • Master Dynata products, services, pricing, and how to apply these to satisfy client needs and fulfill project requirements

  • Prospect and discover new key Individuals in the account and build new relationships

  • Be in person with the customer 5 a week/20 meetings per month on average

  • Leverage data to analyze, plan and forecast assigned accounts and continue to grow target accounts YoY.

  • Manage assigned accounts, utilizes knowledge to support the customer with Dynata products

  • Seek competitive insights and intelligence to inform the company of challenges and opportunities in the marketplace

  • Conducts discovery calls with decision makers and influencers

  • Qualify accounts to determine fit for the business and effective use of company resources

  • Partners with internal stakeholders to achieve successful client interactions and project outcomes

  • Work closely with Sales leadership to ensure account strategy is aligned with company goals and objectives

  • Be willing to travel 50%-70% of the time

SKILLS AND ATTRIBUTES

  • Strong Prospecting and Closing skills

  • Strong Client Relationship building skills

  • Ability to forecast within a 3% margin of committed revenue

  • Ability to quickly build and manage a pipeline

  • Excellent communication skills (both verbal and written)

  • Expert at discovery and understands the client’s needs beyond the details of a quote and leverages knowledge to uncover additional needs we can meet.

  • Expert Proficiency in Microsoft Office Word, Excel, and PowerPoint

EDUCATION AND EXPERIENCE

  • 5 years of closing experience and/or Account Management experience with a Revenue Objective

  • Demonstrated experience of exceeding quota year over year

  • Experience working with a CRM (e.g., salesforce or BOS), and web conferencing software (GoToMeeting or WebEx

  • Nice to Have: Experience selling to or at a Market Research Agency

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodation by request can be made for all aspects of the selection process. Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity

The base salary range for this position is $100K - $125K. The base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.  

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The Company
HQ: Dallas, TX
5,001 Employees
On-site Workplace
Year Founded: 1977

What We Do

Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization.

The Dynata data platform, an all-in-one solution for insights, activation and measurement, leverages our robust data, innovative technology and more than 40 years’ experience as a pioneer in consumer and B2B insights. Our vision for the Dynata data platform is to automate the entire marketing continuum, with capabilities to target audiences; uncover insights; connect data; activate, measure and optimize campaigns; and analyze, visualize, publish and share those insights to drive your business growth.

We’ve helped more than 6,000 market research firms, brands, media and advertising agencies, publishers, and consulting and investment firms around the world and in every industry accelerate transformation, enable better decision-making, and deliver revenue growth.

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