Account Director Influencer Marketing

Posted 2 Days Ago
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Madrid, Comunidad de Madrid, ESP
Hybrid
Senior level
Digital Media • Marketing Tech • Professional Services • Social Media
The Role
Lead influencer marketing accounts as the primary client contact and team leader. Set strategic vision, coordinate cross-functional teams, manage campaign execution, oversee budgets and P&Ls, identify growth opportunities, and ensure campaigns meet KPIs while mentoring account teams and maintaining strong client relationships.
Summary Generated by Built In

About SAMY

SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1.000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Role Mission 

As an Influencer Marketing Account Director, you will be the primary contact for the client,  and the ultimate leader of the account team. You will manage the strategic vision, campaign execution, and financial performance of the account. This role requires close collaboration across strategy, creative, and data teams to ensure impactful results. You will also supervise workload and workflow management, oversee interdivisional projects, and drive efficiencies across teams.

Key Responsibilities

Team Leadership

  • Lead and mentor account and project management teams to deliver high-quality work on time.

  • Foster collaboration, provide regular feedback, and drive professional development.

  • Supervise workload distribution and ensure smooth workflow processes.

Client Management

  • Serve as the primary point of contact for clients, maintaining strong relationships and ensuring client satisfaction.

  • Align campaign deliverables with client objectives, offering strategic counsel and clear feedback.

Strategy and Collaboration

  • Oversee the strategic vision for campaigns, collaborating with strategy, creative, and data teams.

  • Ensure campaigns align with client KPIs and deliver measurable results.

  • Review proposals with Account Supervisors, providing guidance and ensuring strategic consistency.

Financial Oversight

  • Manage budgets, P&Ls, and cost estimations to ensure financial health across accounts

  • Allocate resources effectively and meet financial performance goals.

Business Development

  • Identify growth opportunities within current accounts and lead pitches for new business.

  • Build and maintain strong client relationships to foster long-term partnerships.

Skills and Experience

  • Experience in account management, with strong focus on Influencer Marketing, social media, digital marketing, and leadership.

  • Proven experience managing multidisciplinary teams and overseeing complex campaigns.

  • Strong expertise in social media, digital strategy, and campaign execution.

  • Exceptional leadership, organizational, and team management skills.

  • Financial acumen, including budgeting, P&L management, and resource allocation.

  • High adaptability, analytical thinking, and problem-solving capabilities.

  • Excellent communication and client management skills.

  • Fluent in English and Spanish

Cultural Fit

Be Kind: Direct, respectful communication. Feedback that elevates.

Go Beyond: Relentless initiative. Strategic problem-solving. Results that exceed expectations.

Craft Together: Elite teamwork. Seamless execution. Collective excellence over individual effort.

Enjoy the Journey: Adaptability under pressure. Consistency through change.

Own it: Extreme ownership. High standards. Lead by example.

Diversity and Inclusion

At SAMY, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier-free environment where every voice matters.

We welcome applicants of all abilities and backgrounds. If you need any adjustments during the recruitment process or in your daily work, please let us know. We want you to thrive on an equal footing.

Benefits:

  • Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.

  • A geographic mobility plan that gives you the chance to explore new opportunities and work from different SAMY locations around the world.

  • Celebrate your birthday with a day off, and take time to enjoy December 24th and 31st as company holidays to relax, recharge, and enjoy what matters most.

  • Global social and environmental activities that allow you to take part in initiatives that create a positive impact connecting with colleagues from around the world and contributing to projects that make a difference.

  • Mirror Club is our mentoring program designed to accelerate the careers of talented women by connecting them with experienced mentors.

  • Global Referral Program that lets you refer clients, projects, or teammates, helping SAMY grow stronger while earning rewards for your contributions.

#LI-RS1

Skills Required

  • Experience in account management with a strong focus on Influencer Marketing, social media, and digital marketing
  • Proven experience managing multidisciplinary teams and overseeing complex campaigns
  • Strong expertise in social media, digital strategy, and campaign execution
  • Exceptional leadership, organizational, and team management skills
  • Financial acumen, including budgeting, P&L management, and resource allocation
  • High adaptability, analytical thinking, and problem-solving capabilities
  • Excellent communication and client management skills
  • Fluent in English and Spanish
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The Company
1,000 Employees
Year Founded: 2020

What We Do

SAMY is a global brand communication and marketing agency that integrates research, creativity, technology, and influencer marketing to build brand relevance in a social-first world.

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