The Role
Generate qualified pipeline through outbound and inbound prospecting, qualify leads, engage prospects, and hand off opportunities to Account Executives. Use HubSpot to track activity, research target accounts and market trends, participate in industry events, and report on outreach and pipeline performance to support revenue goals in the industrial manufacturing SaaS space.
Summary Generated by Built In
Sales at TRACTIAN
What you'll do
Responsibilities:
Requirements:
Compensation & Benefits
The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.
As an Account Development Representative (ADR) at Tractian, your focus will be on generating qualified pipeline and supporting revenue growth through proactive prospecting and market engagement. You will identify and engage potential customers, qualify inbound and outbound opportunities, and help set the foundation for successful sales conversations.
Working closely with Account Executives, you will contribute directly to revenue goals by consistently delivering high-quality meetings and opportunities while building strong product and market knowledge within the industrial manufacturing space.
- Proactively prospect and generate qualified leads through outbound and inbound activities to support pipeline and revenue targets
- Conduct outbound outreach via phone, email, and social channels in compliance with applicable regulations, including Canada’s Anti-Spam Legislation (CASL)
- Engage and qualify prospective customers by understanding their needs, challenges, and potential fit with Tractian’s solutions
- Utilize HubSpot CRM to log activities, manage leads, and track progress against individual goals
- Collaborate closely with Account Executives to hand off qualified opportunities and support successful deal progression
- Research target accounts, industries, and market trends to inform outreach strategies and improve engagement quality
- Participate in industry events, trade shows, and marketing initiatives to identify and surface new business opportunities
- Provide consistent reporting on outreach activity, pipeline contribution, and performance against goals
- 1–3 years of experience in outbound prospecting, sales development, or business development, preferably in a SaaS or technology-driven environment
- Demonstrated ability to meet or exceed activity and pipeline-generation targets
- Strong interest in developing a career in sales, with a clear path toward an Account Executive role based on performance
- Proficiency with HubSpot CRM or similar tools for lead management, activity tracking, and reporting
- Strong relationship-building and communication skills with the ability to engage prospects in thoughtful, value-driven conversations
- Experience with outbound prospecting tools such as Apollo, Lusha, ZoomInfo, or similar platforms
- Ability to quickly understand complex concepts and articulate business value to multiple stakeholder types
- Competitive Salary
- Manulife Health Benefits – Choose from Gold, Silver, or Bronze medical, dental, and vision coverage options.
- Paid Time Off (PTO): 15 Days
- Group RRSP with Company Match – Build your retirement savings with employer contributions through Wealthsimple.
- Wellhub Membership – Access a wide range of gyms and training programs.
- Sports Incentive – Receive a monthly bonus when you regularly participate in physical activities.
- Long-Term Benefit – After four years of service, earn a fully funded trip anywhere in the world.
Skills Required
- 1-3 years of experience in outbound prospecting, sales development, or business development
- Experience in a SaaS or technology-driven environment
- Demonstrated ability to meet or exceed activity and pipeline-generation targets
- Proficiency with HubSpot CRM or similar lead management and reporting tools
- Experience with outbound prospecting tools such as Apollo, Lusha, ZoomInfo, or similar platforms
- Strong relationship-building and communication skills to engage prospects
- Ability to quickly understand complex concepts and articulate business value to multiple stakeholders
- Demonstrated interest in developing a sales career with progression toward an Account Executive role
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The Company
What We Do
Tractian is a machine-intelligence company delivering integrated hardware, cloud software and AI to prevent machine failures and boost industrial uptime. Their offering combines vibration and condition sensors, TracOS maintenance-management software, and AI-driven analytics to enable predictive maintenance, energy optimization and operational visibility for factories and asset-heavy operations globally.
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