Responsibilities:
- Proactively prospect and generate qualified leads through outbound and inbound activities to support pipeline and revenue targets
- Conduct outbound outreach via phone, email, and social channels in compliance with applicable regulations, including Canada’s Anti-Spam Legislation (CASL)
- Engage and qualify prospective customers by understanding their needs, challenges, and potential fit with Tractian’s solutions
- Utilize HubSpot CRM to log activities, manage leads, and track progress against individual goals
- Collaborate closely with Account Executives to hand off qualified opportunities and support successful deal progression
- Research target accounts, industries, and market trends to inform outreach strategies and improve engagement quality
- Participate in industry events, trade shows, and marketing initiatives to identify and surface new business opportunities
- Provide consistent reporting on outreach activity, pipeline contribution, and performance against goals
Requirements:
- 1–3 years of experience in outbound prospecting, sales development, or business development, preferably in a SaaS or technology-driven environment
- Demonstrated ability to meet or exceed activity and pipeline-generation targets
- Strong interest in developing a career in sales, with a clear path toward an Account Executive role based on performance
- Proficiency with HubSpot CRM or similar tools for lead management, activity tracking, and reporting
- Strong relationship-building and communication skills with the ability to engage prospects in thoughtful, value-driven conversations
- Experience with outbound prospecting tools such as Apollo, Lusha, ZoomInfo, or similar platforms
- Ability to quickly understand complex concepts and articulate business value to multiple stakeholder types
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
