Account Based Marketing Specialist

Build the future of the AI Data Cloud. Join the Snowflake team.

Snowflake is looking for a hardworking Account Based Marketing Specialist like yourself to come aboard and be part of our team. Bring your excitement and passion about the planning and execution of marketing programs. You will be targeting our base of Enterprise Customer accounts with boutique 1:1 campaigns and strategic 1:few campaigns, and will gain experience in best-of-class integrated ABM.

As a high-energy account-based marketer, you will be handling a portfolio of highly effective and visible multi-touch, multi-channel marketing programs that support the company’s pipeline and revenue goals across all stages of the customer lifecycle. You will be responsible for aligning yourself with the sales organization and helping them target their most important accounts in a productive and effective way, optimizing for performance each step of the way.     

What will make you successful is having a strong background in sales, field marketing and/or demand generation including planning, message development, execution, ROI tracking, and campaign analysis. This role is best suited for a matrix driven high-achiever with shown ability to develop B2B marketing programs both on the strategic and tactical level.

This role will follow Snowflake’s hybrid 3-day in-office policy reporting into our Menlo Park, CA office.  

WHAT YOU WILL BE DOING:  

You will work closely with sales, field marketing, solutions product marketing, sales development, and demand generation teams to craft and execute high-impact programs that include: 

• Tailored messaging by account and target audience, driving toward new business, deal acceleration, or cross-sell/upsell 

• Targeted advertising, paid social and contact discovery 

• Multi-threaded custom digital landing pages 

• Account-specific research, events, prospecting and follow up in coordination with cross-functional teams 

WHAT YOU SHOULD HAVE:  

• 1+ years of prior marketing experience including ABM experience    

• The ability and passion to think creatively and generate ideas on how to build unique 1:1 and 1:few campaigns, as expressed in ideas for messaging, targeting, creative programs, etc

• The ability to evolve marketing programs based on performance data analysis, feedback from sales and cross-functional partners, and understanding of our business and nuances of large accounts 

• Familiarity using Salesforce, Adobe Experience Manager, Bombora, DemandBase, Canva, or equivalent tools 

• The ability to be a resourceful self-starter who can work successfully in an ever-changing environment with competing priorities

• Maniacal attention to detail, strong project management and time management skills  

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com