The Role
Lead the account-based marketing strategy and execution to enhance pipeline and revenue, collaborating with multiple teams and leveraging data insights.
Summary Generated by Built In
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
As a key member of the Digital Marketing team, you will lead the strategy and execution of account-based marketing (ABM) to drive high-quality pipeline and revenue for our priority segments. You’ll serve as the central connector between Marketing, Sales, and Revenue teams, translating complex go-to-market strategies into coordinated, multi-channel activation plans. By leveraging performance data across paid social, display, and content syndication, you will continuously optimize our narrative to ensure a seamless and impactful experience for our most strategic accounts. This role is ideal for a performance-driven marketer who thrives on cross-functional collaboration and is passionate about scaling measurable business impact through precise, account-centric execution.
Responsibilities
- Own the end-to-end account-based marketing (ABM) strategy for priority segments and accounts
- Translate go-to-market priorities into strategic campaignsDefine account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
- Lead digital ABM execution across paid social, display, and other account-based channelsCollaborate with other Digital Marketing team members to develop and apply insights across ABM programs
- Partner with Lifecycle, Events, and Customer Marketing teams to align ABM programs and deliver cohesive account journeys
- Establish operating processes and communication frameworks to align Marketing and Sales around ABM
- Build and maintain reporting that measures ABM impact across engagement, pipeline, and revenue
Qualifications
- 5+ years of experience B2B marketing, with direct ownership of account-based marketing or account-centric demand programs
- Experience fintech or startup environments, preferred
- Proficiency in any data visualization tool
- Ability to translate performance data into clear insights and recommendations for stakeholders
- Proven track record of executing ABM programs that influenced pipeline and/or revenue outcomes
- Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
- Demonstrated ability to build cross-functional partnerships
- Solution-oriented, proactive mindset and ability to thrive in ambiguity
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [email protected].
Please review our Candidate Privacy Notice here.
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The Company
What We Do
Plaid is used by thousands of digital financial apps and services like Betterment, Expensify, Microsoft and Venmo, and by many of the largest banks to make it easy for consumers to connect their financial accounts with the apps and services they want to use. Plaid connects with over 11,000 financial institutions across the U.S, Canada and Europe. At Plaid, we have diverse backgrounds and skills, but we're all passionate about building a more efficient and inclusive financial infrastructure—together.
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