Account-Based Marketing Manager – Globals and Strategic Accounts

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Munich, Bayern, DEU
In-Office
Artificial Intelligence • Big Data • Cloud • Machine Learning • Software • Database • Analytics
Let's build a world where data and AI turn possibilities into reality.
The Role

Build the future of the AI Data Cloud. Join the Snowflake team.

Account-Based Marketing Manager – Globals and Strategic Accounts
Location:
Munich, Germany

About the Role
Snowflake is seeking a passionate Account-Based Marketing (ABM) Manager to join our dynamic marketing team. In this role, you’ll leverage your creativity, strategic mindset, and data-driven approach to develop and execute targeted ABM programs for our Global and Strategic Accounts. You will play a critical role in crafting high-impact, multi-channel campaigns that drive engagement and pipeline growth across our Enterprise customer base.

As a key player in Snowflake’s marketing organization, you will manage visible and effective ABM initiatives tailored to the unique needs of our most valuable accounts. Collaborating closely with Sales and cross-functional teams, you’ll design and execute campaigns that contribute to revenue goals, enhance customer engagement, and support sales teams targeting high-priority accounts.

Key Responsibilities

  • Collaborate with Account Teams, Field Marketing, Partner Marketing, and Sales Development teams to develop and execute impactful marketing programs for our global in the German market

  • Create and execute end to end account-specific campaigns.

  • Evaluate campaign KPIs and deliver insights to optimize performance and ROI.

  • Manage targeted advertising, paid social campaigns, events, and email channels efforts to enhance account engagement.

  • Oversee the creation of custom digital landing pages and personalized multi-threaded content.

  • Conduct account-specific research and coordinate cross-functional efforts for events, prospecting, and campaign follow-up.

What You’ll Bring

  • A passion for crafting innovative ABM strategies and generating creative ideas for targeted campaigns.

  • Marketing experience of 5+ years in the B2B IT area, particularly in ABM, demand generation, or field marketing, is highly desirable.

  • Familiarity with Salesforce.com, LinkedIn Campaign Manager, Tableau, Adobe Experience Manager or equivalent tools like 6Sense is a plus.

  • Exceptional project management and organizational skills with a strong attention to detail.

  • Adaptability to thrive in a fast-paced, dynamic environment with competing priorities.

  • A results-driven mindset and the ability to work collaboratively across teams.

  • This role is hybrid - working 3 days per week from our Munich office

Why Join Snowflake?
At Snowflake, we’re scaling rapidly and empowering our team to drive the pace of innovation. If you share our commitment to challenging conventional thinking and building the future of data, this is your opportunity to make an impact.

How Will You Make Your Impact?
Apply today and bring your enthusiasm, creativity, and expertise to Snowflake, where you’ll play a pivotal role in advancing our ABM efforts and contributing to our mission of enabling the AI Data Cloud.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Snowflake Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Snowflake and has not been reviewed or approved by Snowflake.

  • Fair & Transparent Compensation Pay is considered competitive across many roles, and the company highlights structured practices aimed at pay equity. Total compensation is often described as strong at senior levels when equity and bonuses are included.
  • Equity Value & Accessibility Equity grants and an ESPP are standard, making ownership accessible and a meaningful part of total rewards. New-hire RSUs and ongoing equity alongside bonus/commission programs are emphasized.
  • Healthcare Strength Comprehensive medical coverage is offered with programs like Lyra providing up to 25 no-cost therapy/coaching sessions, alongside HSA-eligible plans. Wellness resources and additional clinical programs (such as Omada for certain conditions) broaden the scope of support.

Snowflake Insights

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The Company
HQ: Bozeman, MT
9,023 Employees
Year Founded: 2012

What We Do

Snowflake powers the end-to-end data lifecycle – from ingesting and processing data to analyzing and modeling it, to building and sharing data and AI applications – helping engineers, analysts, and leaders innovate faster and achieve more with their data. We're on a mission to empower every enterprise to achieve its full potential through data and AI.

Why Work With Us

Snowflake is where data does more, and so do you. More innovating, more growing, and more collaborating. Here, you’ll find the sweet spot between building big and moving fast, in technology and your career.

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