New Business Marketing Manager, AMER

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.
Atlassian is at an inflection point. We built one of the most successful product-led growth engines in enterprise software - millions of teams adopted our tools bottom-up, without a single sales call. Now we're in the middle of a deliberate, high-stakes evolution: taking that massive installed base and building an enterprise go-to-market motion on top of it. AI is accelerating everything. Our products (Jira, Confluence, Loom, Rovo) are becoming an AI-powered platform - the connective tissue for how the world's best teams plan, build, and deliver.
This role exists to bring that story to life for Atlassian's New Business/Greenfield accounts, and turn it into pipeline for sales.
We're looking for a New Business Marketing Manager to own the marketing strategy and pipeline outcomes for our New Business/Greenfield accounts. Our job is simple: generate pipeline for sales. Everything we do - every event, campaign, partner activation, and regional program - is measured by whether it creates and accelerates opportunities for our sales teams.
You'll work alongside sales, PMM, demand gen, events, and partner marketing - but you are the one accountable for understanding why Greenfield is or isn't hitting its number, and for driving the response. We're looking for someone who thinks like a business owner, not a program operator.
In this role, you'll get to:

• Own the Greenfield pipeline target and be directly accountable for generating and accelerating pipeline for the sales team
• Diagnose performance gaps - when the Greenfield segment is behind, you own figuring out why and recommending the change in approach
• Bring Atlassian's AI and platform transformation story to life in-market - translating global narratives into locally resonant proof points, customer stories, and campaign themes
• Build and execute the Greenfield accounts marketing strategy in close partnership with sales leadership
• Leverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysis
• Collaborate closely with the Greenfield Sales team to create and manage 1:1 and 1:Few omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
• Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities
• Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on what the Greenfield segment actually needs
• Partner with Greenfield sales leaders to align on target accounts, segment priorities, and go-to-market motions
• Work with partner marketing and channel partners to drive co-marketing initiatives that amplify reach
• Manage the Greenfield segment activity calendar and ensure all motions ladder up to the pipeline plan
• Measure, analyze, and report on Greenfield segment performance to marketing and sales leadership

On the first day, we'll expect you to have:

• 7+ years of B2B marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment
• Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events, and more
• Experience generating pipeline for a sales organization - you've owned a number, built programs to hit it, and can speak to how your work directly created revenue opportunities
• Strong AI fluency - you actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization, analytics) and can articulate how AI changes the marketing playbook
• Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives
• Strong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of action
• Track record of influencing cross-functional teams - not just coordinating with them
• Self-starting tendencies with an ability to drive projects forward without waiting for permission
• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages
• Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them
• Experience with marketing automation and CRM (Salesforce & Marketo a plus)

It's a plus if you have:

• Experience marketing platform or enterprise transformation products to C-suite buyers
• Familiarity with both product-led growth (PLG) and sales-led enterprise go-to-market motions - and an understanding of how they complement each other
• Familiarity with Atlassian's product suite and the "system of work" value proposition
• Background in a high-growth B2B SaaS company navigating a major product or positioning shift

About our team:
We are Regional & Partner Marketing - a global team of business owners, not program operators. We're building a new kind of regional marketing function where every marketer is a strategist, an advocate for their market, and accountable for pipeline. If you want to be part of shaping how one of the world's most iconic software companies tells its next chapter - market by market, customer by customer - this is the team.
Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience.
In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $127,800 - $166,850
Zone B: $115,200 - $150,400
Zone C: $106,200 - $138,650
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .