At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome.
And that's where you come in:
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.
And that's where you come in:
We’re seeking an Account Based Marketing Manager (ABM) to help us connect that mission to measurable business growth. This is a highly collaborative role that blends strategy, creativity, and data-driven execution to drive engagement and pipeline within our most important customer and prospect accounts.
What you will be doing:
Lead and Execute ABM Strategy:
Design and manage 1:1, 1:few, and 1:many ABM programs that reach the right institutions and organizations with personalized, relevant experiences, including integrated email, paid media, direct mail, and personalized content experiences.
Collaborate with sector marketing, sales, and customer success to identify and prioritize target accounts, define buying groups, and tailor messaging to the unique needs of Higher Ed or the business and government learning audiences.
Use Demandbase to orchestrate and measure multi-channel account journeys, including advertising, website personalization, and content engagement, to complement campaigns executed in Marketo and Outreach.
Partner with content and creative teams to develop assets that resonate with educators, administrators, and technology leaders and align assets with stage-based buyer journeys informed by predictive scoring and intent data.
Manage budgets, timelines, and results while continuously experimenting with new tactics and tools.
Lead and analyze research projects (internal or vendor-led) to surface insights that fuel smarter ABM strategies and inform ongoing targeting and segmentation refinement.
Drive Collaboration and Alignment:
Work hand-in-hand with sales, customer success, SDRs, and marketing operations to connect strategy with execution, ensuring marketing activity contributes directly to business objectives including competitive conquesting, pipeline generation, and revenue outcomes.
Use Salesforce, Marketo, and Outreach to ensure campaign alignment, accurate tracking, and smooth lead/account handoffs.
Engage with the marketing operations team to collaboratively design dashboards in Tableau and/or Demandbase that visualize ABM performance, predictive trends, and account engagement insights.
Create scalable systems for project organization and visibility using Asana
Measure, Learn, and Optimize:
Continuously refine targeting strategies to ensure relevance and alignment with business goals.
Define and track key performance indicators for engagement, pipeline influence, and revenue contribution from ABM programs.
Collaborate with Revenue Ops to define KPIs that connect ABM influence to pipeline velocity, opportunity conversion, and customer expansion.
Apply data insights to refine segmentation, messaging, and tactics for continuous improvement.
Share best practices and learnings to help elevate ABM strategy across sectors and teams.
Here's what you will need to know/have:
5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software company (edtech experience strongly preferred).
Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion.
Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau.
Analytical mindset with the ability to interpret data and communicate insights clearly.
Excellent communication and collaboration skills—comfortable building trust with sales, customer success, marketing ops, and key stakeholders.
Curiosity, creativity, and a test-and-learn approach that aligns with Instructure’s culture of innovation.
Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
Get in on all the awesome at Instructure!
We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Annual learning and development stipends to support your growth
The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
Instructure Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Instructure and has not been reviewed or approved by Instructure.
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Fair & Transparent Compensation — Pay is considered market-competitive for many engineering, product, and quota-carrying roles, especially when factoring base, variable, and equity. In these tracks, total rewards are often characterized as fair-to-strong for the role and location.
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Healthcare Strength — Health coverage is described as comprehensive, including medical, dental, vision, mental-health support, and HSA/FSA options. Employer contributions are often portrayed as strong, and core medical benefits receive consistently positive marks.
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Leave & Time Off Breadth — Time off offerings include flexible or “unlimited” PTO, paid holidays, and paid sick time, paired with widespread remote/hybrid flexibility. This breadth of time off and work flexibility is often viewed as a meaningful perk that enhances overall value.
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What We Do
Instructure is helping people grow from the first day of school to the last day of work. More than 30 million people use its Canvas and Bridge platforms for learning management and employee development.
