Director of Demand Generation

Reposted 10 Days Ago
Easy Apply
Hiring Remotely in USA
Remote
150K-185K
Senior level
Big Data • Healthtech • HR Tech • Machine Learning • Software • Telehealth • Big Data Analytics
Garner uses data science to steer employees to the best-performing doctors.
The Role
Lead account-based marketing strategies and execution, collaborating with various teams to enhance marketing efforts targeting key buyers in healthcare.
Summary Generated by Built In

Healthcare quality is declining and soaring costs are crushing American families and businesses. At Garner, we’ve developed a revolutionary approach to evaluating doctor performance and a unique incentive model that's reshaping the healthcare economy to ensure everyone can afford high quality care. By providing organizations relief from surging healthcare costs, we've experienced rapid adoption in the market and have more than doubled our revenue annually over the last 5 years, becoming the fastest growing company in our space. To support our continued growth, we're expanding our team by over 50% each year, seeking exceptional talent to shape our unique, award winning culture (for example, USA Today Top Workplaces 2025) designed to cultivate teamwork, trust, autonomy, exceptional results, and individual growth that creates an inflection point in your career.

About the role:

We are seeking an Account-Based Marketing Director to join our team and lead our account-based planning and execution. This role is instrumental in bringing together our Demand Generation, Business Development, and Sales teams to orchestrate sophisticated account-based-marketing programs to key personas within our enterprise segment. This role reports to the VP of Demand Generation.

This position is fully remote.

What you will do:
  • Own campaign design and execution, and collaborate on target account selection, driving measurable progress with key buyers
  • Innovate on content and media ideas to attract the attention of key personas and partner with content creation collaborators to ensure a high level of quality and relevance in our offers and content
  • Own the key workflows and technology tools, and continually improve our account-based motions
  • Define ABM success metrics and partner with Revenue Operations to refine our attribution model and demonstrate the impact of our ABM campaigns
What you will bring to the team:
  • 5+ years of experience in a B2B-focused revenue marketing role
  • 3+ years of experience building complex, account-based go-to-market motions, preferably into CHRO and CFO buying groups
  • A solid grasp of modern account-based technology, with a strong opinion on when and where to leverage AI to maximize efficiency while optimizing for buyer experience
  • A thorough understanding of ABM and demand funnel metrics, and best practices for improving efficiency across the entire buyer lifecycle
Compensation Transparency:

The base salary range for this position is $150,000 - $185,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k), Teladoc Health and more.

Fraud and Security Notice: 

Please be aware of recent job scam attempts. Our recruiters use getgarner.com email domain exclusively. If you have been contacted by someone claiming to be a Garner recruiter or a hiring manager from a different domain about a potential job, please report it to law enforcement here and to [email protected].

Equal Employment Opportunity:Garner Health is proud to be an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

Garner Health is committed to providing accommodations for qualified individuals with disabilities in our recruiting process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]


 

Top Skills

Account-Based Marketing
Account-Based Technology
AI
Business Development
Demand Generation
Sales

What the Team is Saying

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The Company
350 Employees
Year Founded: 2019

What We Do

Garner Health is a health tech startup that is transforming the healthcare economy by enabling patients to receive high-quality and affordable care. Garner Health has two core offerings: Garner, a benefit program that uses a new approach to data science and incentive accounts to help employees find the best doctors in their communities, and Garner DataPro, a provider recommendation platform that serves referrals based on the most accurate provider performance and directory data in the industry. Garner Health’s offerings utilize over 75% of the medical claims data in the United States to objectively examine patient outcomes based on more than 500 specialty-specific quality and efficiency measures. By analyzing millions of healthcare journeys across 82 distinct medical specialties, Garner Health sets a new industry standard in delivering reliable, actionable referrals and navigating patients to the highest-quality providers. Garner Health is a remote-first company based in NYC.

Why Work With Us

Our values connect us in caring deeply about doing something different and hard — transforming the healthcare economy. They create an actionable set of norms for how we operate, including how we make decisions and support one another. Learn about our values here: https://www.getgarner.com/about.

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Garner Health Offices

Remote Workspace

Employees work remotely.

Typical time on-site: None
US
New York, NY
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