ABM Manager – Europe North West
Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.
Europe North West is one of our most competitive, highest-potential regions. We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.
📍 Location: Europe North West
💼 Function: Account-Based Marketing / Field Marketing
👤 Reports to: Senior Field Marketing Director
🎯 What You’ll Do
- Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
- Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
- Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
- AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
- Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.
💡 What We’re Looking For
- Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
- Demonstrated experience partnering with Sales to measurably drive pipeline growth.
- Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
- High commercial acumen, strong project management, and cross-functional stakeholder skills.
- Bonus: Background in SaaS, fintech, banking, or enterprise technology.
📈 What Success Looks Like We measure success by your ability to move strategic accounts forward:
Engagement ➔ Conversation ➔ Opportunity ➔ Revenue
If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!
Skills Required
- Proven track record in enterprise B2B account-based marketing, field marketing, or demand generation within complex sales cycles
- Experience partnering with Sales to measurably drive pipeline growth
- Hands-on experience using AI tools for campaign execution, research, and personalization
- Strong commercial acumen
- Strong project management skills
- Strong cross-functional stakeholder management skills
- Background in SaaS, fintech, banking, or enterprise technology
Backbase Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Backbase and has not been reviewed or approved by Backbase.
-
Fair & Transparent Compensation — Pay is considered fair in certain U.S. roles, with strong offers in senior engineering, solutions architecture, and sales tracks in higher‑paying markets. In some U.S. contexts, compensation is described as fair for the job.
-
Leave & Time Off Breadth — PTO is described as generous in the U.S., with separate sick time and paid holidays contributing to a supportive time‑off setup.
-
Wellbeing & Lifestyle Benefits — Hybrid/remote work programs, office perks like snacks, and learning‑budget messaging provide lifestyle flexibility and support beyond baseline coverage.
Backbase Insights
What We Do
Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world. We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business. More than 120 financials around the world have standardized on the Backbase omni-channel banking platform to streamline their digital sales and self-service operations across all digital touchpoints. Our customer base includes ABN AMRO, Bank ABC, Barclays, BPI, CheBanca!, Citizens Lightstream, Credit Suisse, Fidelity, HDFC, IDFC, KeyBank, Ila Bank, Me Bank, Navy Federal, PostFinance, RBC, RBS, Standard Bank, Societe Generale, Truist, U Bank and Westpac. Industry analysts Celent, Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking and Ovum nominates Backbase as the market leading provider of next-generation digital channel banking platforms. Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in Boisse, Cardiff, Dubai, Kraków, Mexico City, New York, Toronto, Singapore, Sydney and Tokyo.
