The Account-Based Marketing (ABM) Manager at Seeq will be responsible for developing and executing targeted marketing strategies that focus on key accounts within our target market. This role involves collaborating closely with sales teams and utilizing data-driven insights to create personalized marketing campaigns that drive engagement, nurture relationships, and ultimately lead to revenue growth. You will play a pivotal role in aligning marketing efforts with sales goals to enhance customer acquisition and retention.
Key Responsibilities
- Strategic Planning: Develop and implement comprehensive ABM strategies tailored to specific high-value accounts, ensuring alignment with Seeq’s overall business objectives.
- Account Selection: Identify and prioritize target accounts based on potential value, fit, and engagement signals, leveraging insights from data analytics and market research.
- Personalized Campaigns: Create and execute multi-channel marketing campaigns that deliver personalized content and messaging to key stakeholders within target accounts, enhancing engagement and driving conversion.
- Launch and host webinars to drive engagement within Seeq’s target prospect accounts
- Collaboration with Sales: Work closely with sales teams to understand account-specific needs, share insights, and align marketing initiatives that support the sales process.
- Performance Tracking: Monitor and analyze campaign performance metrics, including engagement levels, lead generation, and pipeline impact, to continually optimize ABM efforts.
- Cross-functional collaboration: Collaborate with content, product, and digital marketing teams to ensure consistent messaging and branding across all account-specific campaigns.
- Tools and Technology: Utilize marketing automation and analytics tools to track account engagement, measure campaign success, and refine strategies based on data-driven insights.
- Leadership Thought: Stay informed about industry trends and best practices in ABM, continuously seeking innovative approaches to enhance the effectiveness of marketing initiatives.
- Bachelor's degree, preferably in sales, marketing, business, or related field
- 5–7 years in B2B enterprise demand generation or account-based marketing
- Experience with account-based marketing concepts and account segmentation.
- Experience using tools like 6Sense, Marketo, and other ABM platforms.
About Seeq
- We have a wonderful, kind-hearted, talented team that loves to collaborate, lead by example, and exceed our customers’ expectations. We are certified as a great place to work, an emerging startup, the Technology Fast 500, and Inc. Magazine's Best Places to Work.
- Fully Remote Freedom: Work from anywhere (well, almost anywhere). We’ve been remote since day one, and we know how to do it right.
- Amazing People: Join a team that’s as smart and driven as it is friendly and fun. Trust us—you’ll look forward to your Zoom calls. We even developed our virtual office tool to facilitate face-to-face interactions. Ask us about Qube!
- Meaningful Work: Help solve real-world problems in industrial manufacturing while making the planet a better place. (No pressure, but it’s kind of a big deal)
- Growth Potential: Be part of an exciting scale-up journey and grow with us. We’re just getting started!
The Perks of Working at Seeq
- Competitive salary + bonus
- $130,000 USD base salary
- Benefits:
- 12-week paid Seeq family leave
- Unlimited PTO
- Internet and mobile phone reimbursements
- Medical benefits
- Group term life insurance
- Short-term and long-term disability insurance pre-tax benefits
- Voluntary vision and dental (ortho)
- Vacation bonus program
- Employee Assistance Program
- Generous home office allowance
- The best co-workers (we've analyzed the data, so we know it's true.)
- Pet-friendly workspace (your dog will be so happy to have you home)
- You love your job!
Seeq provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
You must be authorized to work in the country in which you reside. Seeq does not sponsor US F1 or H-1B work visas.
What We Do
Seeq Corporation develops software and services that accelerate industrial process analytics on industrial process data.
Industrial process data is the collection of time-series data, events, and signals, as well as related contextual data, generated by production and manufacturing organizations. Due to the high volume, velocity, and variety of these data streams, industrial process data typically requires extensive manipulation to enable insight and analytics.
Seeq's sophisticated yet easy-to-use analysis tools are applicable for industrial markets like oil refineries, pharmaceuticals, and energy production.
Seattle-based Seeq also has satellite offices in the western United States and Canada. Launched in May, 2013, the experienced founding team includes executives, engineers, and data scientists formerly with OSIsoft, Honeywell, Microsoft, and Insitu. Seeq is led by Dr. Lisa Graham, CEO.
Learn more about Seeq at www.seeq.com.
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