Red Bull New York (“RBNY”) are one of 30 teams in Major League Soccer (MLS) and one of the league’s ten original charter clubs. Founded in 1996, RBNY has competed in MLS since its inception. RBNY’s First Team plays its home matches at Sports Illustrated Stadium in Harrison, New Jersey and its Second Team plays its home matches at Montclair State University. RBNY are owned by the Austrian beverage company Red Bull GmbH, after which the team is named.
RBNY’s First Team is a three-time MLS Supporters’ Shield winner and a two-time Conference Champion, while the Second Team is the 2025 MLS NEXT Pro Champion. RBNY also operates one of the nation’s premier youth soccer development programs, spanning local partnerships across New York and New Jersey. RBNY’s Academy is ranked among the top development organizations in the country.
Purpose of this Internship
The Digital Growth & Content Intern will support Red Bull New York’s digital marketing efforts across paid media, creative strategy, and campaign performance analysis. This internship is designed to provide hands-on experience in performance marketing, digital content execution, and campaign optimization while contributing to real business objectives across ticketing, brand, and fan growth initiatives.
This is an unpaid, for credit internship (proof that you will receive credit is required).
Job DescriptionPerformance Marketing Fundamentals:
Gain foundational experience in paid media, including campaign setup, optimization, and reporting across platforms such as Meta and Google Ads.
Creative Strategy & Execution:
Learn how performance data informs ad creative, messaging, and campaign recommendations, while also gaining hands-on exposure to building creative assets and briefs.
Marketing Analytics & Reporting:
Develop the ability to analyze campaign performance, identify trends, and translate data into actionable recommendations that improve marketing outcomes.
Cross-Functional Marketing Operations:
Understand how digital growth work connects with broader business needs, including collaboration with internal creative and marketing teams to support campaign execution and organizational priorities.
QualificationsCurrently enrolled in a college or university program and eligible to receive academic credit for the internship
Strong interest in digital marketing, advertising, social media, and content creation
Familiarity with major digital platforms such as Meta, Google, Instagram, and/or TikTok
Comfortable working with spreadsheets, campaign data, and basic reporting
Strong written communication skills and attention to detail
Interest in creative development, including copywriting, visual concepts, and digital asset creation
Familiarity with Canva, Figma, or similar creative tools is a plus
Self-starter with a willingness to learn, take feedback, and contribute in a fast-paced environment
Passion for sports, entertainment, or fan engagement marketing is a plus
Additional InformationBecause of the cyclical nature of the entertainment industry, your assigned hours may vary to reflect our needs (includes nights and weekends).
Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law.
Skills Required
- Currently enrolled in a college or university program and eligible to receive academic credit (proof required)
- Strong interest in digital marketing, advertising, social media, and content creation
- Familiarity with major digital platforms such as Meta, Google, Instagram, and/or TikTok
- Comfortable working with spreadsheets, campaign data, and basic reporting
- Strong written communication skills and attention to detail
- Interest in creative development, including copywriting, visual concepts, and digital asset creation
- Familiarity with Canva, Figma, or similar creative tools
- Self-starter with a willingness to learn, take feedback, and contribute in a fast-paced environment
- Passion for sports, entertainment, or fan engagement marketing
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
