新机构人才储备-客户市场负责人

Reposted 2 Months Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Insurance • Financial Services
The Role
This role involves overseeing local brand PR, community activities, brand reputation management, and customer insights while enhancing brand visibility and supporting business growth.
Summary Generated by Built In

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

岗位名称:
新机构人才储备-客户场负责人
工作地点:
【并非】友邦人寿总部所在地【上海】,具体地点将根据公司当前战略扩张计划及人选个人意向定岗后确定。

岗位职责:

1、在总公司客户市场部的支持下,负责当地品牌公关经营、属地化公益与品牌活动推动、声誉风险管理与宣导培训;

2、强化友邦品牌在当地市场的知名度、美誉度与差异化,以支持业务发展与扩张、招募品牌推动以及目标受众评价提升;

3、负责提炼当地市场情报与客户洞察,深度挖掘客户价值;

4、统筹分公司客户体验优化旅程,策划及推动客户平台与活动,充分发挥“获客-活客-暖客-转化”作用,促进与推动渠道业务发展,实现协同共赢。

岗位要求:

1、大学本科学历或以上,具备8年以上品牌、客户或市场类相关工作经验,具有寿险从业经验者将作为加分条件;

2、人选需具备一定的业务敏锐度、市场洞察力及抗压能力、能自我驱动并积极主动地推动工作开展,并对当地市场保险业客户情况有一定了解;

3、出色的规划、沟通、协调和报告能力,乐于接受新兴事物。

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

Skills Required

  • Bachelor's degree or higher
  • 8+ years of experience in branding, customer or marketing roles
  • Insurance industry experience is a plus
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The Company
HQ: Hong Kong
25,938 Employees
Year Founded: 1919

What We Do

AIA Group Limited is a multinational insurance and financial services corporation headquartered in Hong Kong, providing life insurance, savings, and health protection products across the Asia-Pacific region.

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