Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
また、サンマテオおよびロンドンのグローバルチームと密接に連携しながら、グローバルオペレーションにも貢献しています。これにより、ローカルのニーズに即した施策をグローバル戦略と整合させ、PlayStationユーザーに対して一貫性とパーソナライズされた体験を提供しています。
The Omnichannel Marketing Tokyo Office is part of Sony Interactive Entertainment’s Global Marketing organization. Based in Tokyo, this team plays a pivotal role in enhancing customer engagement across all key touchpoints—including websites, email, mobile apps, consoles, and select social channels such as LINE—by leveraging data, technology, and cross-functional collaboration.
The team works closely with global counterparts in San Mateo and London, contributing to global operations and ensuring that marketing strategies are both locally relevant and globally aligned. Through this collaboration, the Tokyo office helps deliver consistent and personalized experiences for PlayStation users worldwide.
- 日本/APAC市場向けのユーザーエンゲージメント向上施策の企画・実行
- 日本のユーザー特性に合わせたマーケティングキャンペーンの立案（例：東京ゲームショウ向けコンテンツ）
- Sonyグループ各社とのデジタルマーケティング連携（例：Crunchyroll、Sony Music等との共同キャンペーン）
- クロスプロモーションコンテンツの開発と配信（例：PlayStationゲームとSony製品の組み合わせ）
- 3〜4名のチームメンバーおよび5〜10名のパートナー企業メンバーのマネジメント
- 日本/APAC地域における業務プロセスの効率化と改善
- Develop and execute strategies to enhance user engagement in the Japan/APAC market
- Design marketing campaigns tailored to Japanese user preferences (e.g., Tokyo Game Show promotions)
- Coordinate digital marketing initiatives with Sony Group companies (e.g., Crunchyroll, Sony Music)
- Create and distribute cross-promotional content (e.g., PlayStation games with Sony products)
- Manage a team of 3–4 members and 5–10 partner company members
- Streamline and improve operational processes across the Japan/APAC region
- マーケティング、ビジネス、または関連分野での実務経験（5年以上）
- デジタルマーケティングおよびユーザーエンゲージメント戦略に関する深い理解
- プロジェクト管理および組織運営スキル
- クロスファンクショナルチームとの協働経験
- チームマネジメント経験
- 日本語および英語での高いコミュニケーション能力
- Minimum 5 years of experience in marketing, business, or related fields
- Strong understanding of digital marketing and user engagement strategies
- Excellent project management and organizational skills
- Proven ability to collaborate with cross-functional teams
- Experience in team leadership and management
- High proficiency in both Japanese and English communication
- ゲーム業界またはSonyグループ製品・サービスに関する知識・経験
- CRMシステムやモバイルアプリ開発に関する知識
- オムニチャネル戦略の企画・実行経験
- Kaizen（改善）思想をマーケティングに応用した経験
- Experience or knowledge in the gaming industry or Sony Group products/services
- Familiarity with CRM systems and mobile app development
- Experience in planning and executing omnichannel strategies
- Understanding and application of Kaizen philosophy in marketing
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Top Skills
What We Do
Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.
For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.
Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/
