We are Pierre Fabre Bulgaria, part of Pierre Fabre Laboratories - a solid international company with 60 years of pharmaceutical expertise, proud inventor of dermo-cosmetics.
We are engaged in taking care of life by designing and developing innovative solutions inspired by consumers and patients and contributing to the well-being of everyone from health to beauty.
In Bulgaria, we are well known with our dermo-cosmetic brands: Avene, Ducray, A-Derma, Klorane, Rene Furterer, Elgydium, and Eludril.
We have been working also in the area are related to the treatment of infantile hemangiomas and oncology.
Your missionThe Trade Marketing Specialist is responsible for developing and executing retail activation initiatives that drive brand visibility, shopper engagement, and commercial performance. The role works closely with Marketing, Sales, and external partners to ensure best-in-class in-store execution, effective promotional activation, and continuous optimization of investments across channels.
Activation Strategy & Planning
- Build and manage the annual activation calendar in line with brand priorities and commercial objectives.
- Translate brand strategies into retail-relevant activation programs that support category growth, product launches, seasonal campaigns, and shopper engagement.
- Adapt activation plans to different channels, customers, and retail environments to maximize impact and relevance.
- Ensure timely and effective execution of all planned activation initiatives.
In-Store Execution Excellence (Perfect Store / RISE)
- Define, implement, and monitor Perfect Store standards, execution guidelines, and KPIs.
- Drive rollout, adoption, and consistent application of execution standards across field teams.
- Monitor compliance and identify opportunities to improve execution quality at the point of sale.
POSM & Visibility Management
- Execute POSM strategies and recommend visibility solutions based on global retail guidelines and brand objectives.
- Manage the production, deployment, and tracking of POS materials and retail visibility assets.
- Optimize visibility investments by balancing business impact, feasibility, and cost efficiency.
Field Execution & Cross-Functional Collaboration
- Partner closely with Sales teams to ensure flawless execution of activation plans across customers and channels.
- Provide field teams with tools, materials, guidelines, and activation support.
- Coordinate with Marketing teams to ensure consistency of messaging and content across all retail touchpoints.
- Collaborate with eRetail and eCommerce stakeholders on digital shelf initiatives and retail media activities where applicable.
- Monitor execution quality, compliance, and implementation effectiveness in the field.
Activation Performance & ROI
- Define and track activation KPIs, including visibility, compliance, execution quality, and promotional effectiveness.
- Analyze results, generate insights, and identify opportunities for continuous improvement.
- Recommend actions to optimize activation effectiveness and maximize commercial impact.
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
- Experience in Trade Marketing, Shopper Marketing, Sales, or Marketing would be an advantage
- Organizational skills.
- Ability to collaborate effectively with cross-functional teams and external partners.
- Analytical mindset with the ability to interpret data and transform insights into actions.
- Excellent communication skills.
- Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
- Fluent English.
We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.
Skills Required
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field
- Experience in Trade Marketing, Shopper Marketing, Sales, or Marketing
- Organizational skills
- Ability to collaborate effectively with cross-functional teams and external partners
- Analytical mindset with ability to interpret data and transform insights into actions
- Excellent communication skills
- Proficiency in Microsoft Office applications, particularly Excel and PowerPoint
- Fluent English
What We Do
Pierre Fabre Group held by the Pierre Fabre Foundation, is a worldwide company with a unique positioning : the alliance of pharmaceutical and dermocosmetics expertise. This makes Pierre Fabre Group : A pharmaceutical group with a strong positioning : medical and natural The second largest dermo-cosmetics laboratory in the world The second largest private French pharmaceutical group The market leader in France for products sold over the counter in pharmacies. Our portfolio includes several medical franchises and international brands including ; Pharmaceutical Care Pierre Fabre Oncologie Pierre Fabre Dermatologie Naturactive Eau Thermale Avène Klorane Ducray René Furterer A-Derma Pierre Fabre Oral Care Glytone (US) Darrow (Brasil) Established in the Occitanie region since its creation, we manufacture over 95% of our products in France. We keep innovating passionately with our teams in 2 innovation centers in Brasil and Japan as well as in 6 R&D centers in France. Thanks to our 9,600 employees in 44 subsidiaries and our distribution activities in 120 countries, our group generated €2.7 billion in revenues in 2022, 69% of which is from international business. Pierre Fabre Group has a unique company structure. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan. In 2020, the independent organization ECOCERT Environment awarded Pierre Fabre's CSR policy at "excellence" level : - Excellence being the highest maturity level of the ECOCERT 26000 standard
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