On Wednesday, DeSoto-based esports company Esposure announced a new partnership with Canadian investment firm LaunchLife International that will help it provide esports educational programs in the United States, Canada and the United Kingdom.
According to its website, Esposure is creating an “education to entertainment” (E2E) ecosystem that is aimed at training “the next generation of esports professionals and competitive gamers.” The new partnership will help the company reach a larger audience.
According to Intelligence Insider, the esports industry has been gaining popularity over the past couple of years, and saw an 11 percent increase in viewership in 2021. Esposure CEO and co-founder Danny Martin said in a statement that he expects the esports industry to grow by 400 percent in the next seven years.
“Through the creation of this franchise opportunity with LaunchLife, we'll be able to expedite growth to communities across the globe,” Martin said. “And this approach provides an exciting opportunity for entrepreneurs to become part of our mission to educate and empower individuals in the field of esports.”
As part of its curriculum, Esposure offers courses on event production, marketing, team management and a competition course that focuses on gaming. The courses are offered as a four-week multidisciplinary program through the MasterClass platform. The company is accredited by Stem.org, a private educational research credentialing organization.
The company also offers a “Pathway to Pro” service that trains individuals and helps them secure internships and jobs in the esports ecosystem.
LaunchLife International seeks to invest in educational platforms, and programs including Tutit, Pitman Training, Academy of Learning Career College, School Is Easy and Engineering for Kids are all currently part of its portfolio.
“Our franchise brands share the common goal to change the lives of learners through the power of education,” Darryl Simsovic, CEO of LaunchLife, said about the partnership with Esposure.
