Teams at ZyG

Manage social media for multiple consumer brands across Instagram, TikTok, YouTube, and Facebook. Create, write, shoot, edit, and publish engaging content; develop platform strategies; identify trends; repurpose existing materials; build communities; and analyze performance to improve content and growth. The role focuses on beauty, wellness, and lifestyle audiences and requires independent creative execution.

Manage strategy and profitable growth across a portfolio of DTC brands. Analyze P&Ls, revenue, margins, CAC, retention, inventory, unit economics, and forecasts; identify commercial constraints; develop pricing, promotions, subscriptions, and growth plans; manage brand-owner partnerships; coordinate acquisition, creative, CRO, retention, merchandising, operations, and finance initiatives; conduct business reviews; and translate insights into platform and workflow improvements.

Lead end-to-end conversion and funnel optimization for D2C brands. Drive CVR, subscription opt-ins, upsell/cross-sell, and balance CVR with LTV/CAC payback. Build repeatable experimentation systems, scale optimization across brands, translate learnings into AI-ready inputs, and partner with Engineering, Data, Creative, and performance teams to own CRO KPIs and report results to leadership.