Teams at ZyG

Lead end-to-end conversion and funnel optimization for D2C brands. Drive CVR, subscription opt-ins, upsell/cross-sell, and balance CVR with LTV/CAC payback. Build repeatable experimentation systems, scale optimization across brands, translate learnings into AI-ready inputs, and partner with Engineering, Data, Creative, and performance teams to own CRO KPIs and report results to leadership.

Manage setup, configuration, and daily operations of DTC eCommerce stores: upload products, maintain catalogs and pricing, build automations, monitor operations, troubleshoot issues, and coordinate with Engineering, Data, Performance, CRO, Creative, and Partnerships to scale stores.

Own and optimize support systems, processes, and workflows across multiple brands. Build automations, tagging, macros, and SLA-driven ticket handling. Analyze data and reporting to surface insights and recommendations. Lead AI automation strategy for support and enable external BPO teams to standardize processes.