Withings Benefits Overview

Drive adoption of the Cardio Program among cardiologists in France by identifying prospects, conducting outreach, presenting connected health solutions, onboarding physicians, managing the Salesforce pipeline, tracking metrics, gathering feedback, and contributing to program scaling. The role involves close collaboration with marketing, sales, and medical teams, occasional travel to cardiology events, and engagement with healthcare professionals.

Creates and executes premium visual concepts for product launches, campaigns, packaging, retail, digital, social, events, and brand communications. Owns projects from concept through final production, supports photo shoots, evolves brand guidelines, maintains asset libraries, and ensures consistency across markets. Uses generative AI tools to accelerate creative exploration and production, collaborates with motion and 3D specialists, manages freelancers, and partners with marketing, product, communications, legal, and regulatory teams.

Develop and execute creative strategy across paid social, YouTube, TikTok, and CTV. Translate audience insights and performance data into creative angles, briefs, scripts, storyboards, testing roadmaps, and asset variations. Manage agencies, production partners, creators, budgets, and timelines while ensuring brand consistency and compliant health claims. Analyze creative performance, identify winning concepts, and collaborate with brand, media, studio, product marketing, legal, and regulatory teams.