Teams at Willow Health Inc.

Lead and implement cross-functional operational projects, design and document scalable SOPs and workflows, build ClickUp automations, develop dashboards and reporting, manage knowledge and onboarding documentation, partner with department leaders, and support vendor onboarding and high-priority strategic initiatives.

Lead lifecycle acquisition and retention marketing programs across the customer journey, from strategy and segmentation through campaign execution, testing, QA, and reporting. Manage automated journeys, A/B testing roadmaps, customer journey mapping, and cross-functional collaboration. Analyze campaign performance, communicate insights and ROI to stakeholders, and optimize engagement and revenue through behavior-driven communications.

Lead the HR function across operations, employee relations, compensation, benefits, performance management, compliance, engagement, recruiting partnership, and team leadership. Advise founders and the COO on organization design, personnel matters, and people risk while building scalable HR practices for a global workforce.