Teams at Williams Group

Qualify inbound leads, prospect new B2B customers, identify equipment needs, prepare quotations and proposals, negotiate pricing, and close sales for equipment, parts, and services. The role includes structured training, CRM onboarding, technical product learning, and coaching to support advancement into territory or outside sales.

Hunt for new business across Terrace and Northwest BC, build and manage a sales pipeline, conduct on-site demos and walkarounds, recommend equipment sales and rentals, grow accounts, and close deals while representing the company in the field.

Lead strategic sales planning and execution across construction business units. Manage budgets, forecasts, OEM and key account relationships, and sales team performance. Coach and develop multi-unit sales leaders, maintain CRM and reporting, collaborate cross-functionally, conduct client meetings, and optimize inventory to meet revenue and customer satisfaction goals.