The Role
Prospect for new B2B customers through outbound calls, generate leads, build relationships with business owners and equipment users, sell equipment, parts, service, and maintenance solutions, prepare quotes, negotiate, overcome objections, close deals, manage the CRM pipeline, and achieve sales targets.
Summary Generated by Built In
Pick Up the Phone. Build Relationships. Close Deals.
We're looking for a driven, competitive salesperson who knows how to turn conversations into customers. This is a B2B sales opportunity for someone who enjoys prospecting, opening doors, building relationships, and winning new business.
You'll take an active role in generating leads, developing customer accounts, and selling equipment, parts, and service solutions. If you're motivated by targets, enjoy the challenge of selling, and want your results to drive your income, we want to hear from you.
WHY THIS IS A STRONG MOVE
HOW YOU'LL MAKE AN IMPACT
WHAT WE OFFER
WHO WE ARE
As a Platinum Certified Canada's Best Managed Company and a 9-time Top Employer, Wesgroup Equipment supports customers across Western Canada through our family of brands: Williams Machinery, Westerra Equipment, and WE Rent. For over 120 years, we've delivered premium equipment and service solutions that keep our customers up and running.
We're looking for a driven, competitive salesperson who knows how to turn conversations into customers. This is a B2B sales opportunity for someone who enjoys prospecting, opening doors, building relationships, and winning new business.
You'll take an active role in generating leads, developing customer accounts, and selling equipment, parts, and service solutions. If you're motivated by targets, enjoy the challenge of selling, and want your results to drive your income, we want to hear from you.
WHY THIS IS A STRONG MOVE
- Uncapped Earning Potential: $70,000–$90,000+ earning potential with uncapped commission.
- Own Your Pipeline: Generate opportunities, develop prospects, and turn new business into lasting customer relationships.
- Training & Mentorship: Get hands-on product training, sales coaching, and mentorship from experienced sales leaders.
- Career Growth: Build your sales experience and industry knowledge, with opportunities to advance into outside or territory sales.
HOW YOU'LL MAKE AN IMPACT
- Hunt for Business: Make outbound calls, identify prospects, generate leads, and create new sales opportunities.
- Build Relationships: Connect with business owners, fleet managers, contractors, and equipment users to understand their needs.
- Sell Solutions: Promote equipment, parts, service, and maintenance solutions that keep customers' operations moving.
- Close Deals: Follow up on opportunities, prepare quotations, negotiate, overcome objections, and win business.
- Drive Results: Manage your pipeline, maintain CRM activity, and consistently work toward sales targets.
WHAT WE OFFER
- Compensation: $70,000–$120,000+ earning potential with uncapped commission.
- Time Off: 3 weeks of paid vacation to start.
- Wellness: 100% employer-paid health benefits, $200 HSA, and $200 Lifestyle Spending Account.
- Savings: 3% RRSP matching.
- Referrals: $1,500–$3,000 employee referral program.
- Development: Product training, sales coaching, and career advancement opportunities.
WHO WE ARE
As a Platinum Certified Canada's Best Managed Company and a 9-time Top Employer, Wesgroup Equipment supports customers across Western Canada through our family of brands: Williams Machinery, Westerra Equipment, and WE Rent. For over 120 years, we've delivered premium equipment and service solutions that keep our customers up and running.
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The Company
What We Do
Williams Group is a strategic communications firm founded in 1978. At home in Grand Rapids, Michigan, the Wg team provides a full range of services—including strategic planning, design, writing and program management—supporting clients across North America and beyond.








