Teams at Westerra Equipment

Sell and develop new business for heavy construction equipment across Alberta. Build customer relationships, deliver demonstrations, prepare proposals, negotiate and close deals, maintain CRM records, collaborate with internal teams, and travel regularly to meet customers and attend events.

Lead and run the Edmonton branch: manage service, parts, and shop teams; streamline processes using LEAN principles; use KPIs and budgets to drive results; build a safe, productive workplace and grow market share.