Teams at WeightWatchers

Leads global performance creative strategy and testing across paid social channels, owning hypotheses, briefs, production partners, creator programs, analytics, and growth readouts. Builds scalable creative testing systems, uses AI tooling to accelerate research and production, ensures regulated claims meet compliance requirements, adapts concepts across markets, and manages a Creative Strategist. Success is measured by member acquisition and affordable customer acquisition costs.

Owns the U.S. paid media strategy, budget, forecasting, customer acquisition, channel allocation, testing, and blended CAC performance. Leads a growth marketing manager and agency partners, manages platform and vendor relationships, partners with analytics, finance, product, and creative teams, and drives AI-powered automation and optimization across paid search, social, programmatic, native, and affiliate channels.

Oversee partner implementations from planning through post-launch support. Coordinate system integrations, requirements, testing, deployment, timelines, risks, and deliverables across clients, vendors, technical teams, and internal stakeholders. Manage partner relationships, resolve escalations, improve operational workflows, develop SOPs and integration documentation, and track delivery, satisfaction, and integration KPIs.