Jobs at Weedmaps

Lead social and brand strategy by identifying cultural trends, audience behaviors, and platform opportunities. Translate insights into creative briefs, campaign platforms, editorial programming, and scalable content frameworks. Collaborate with Creative, Editorial, Social, Lifecycle, Product Marketing, and Growth teams to plan content calendars, analyze engagement, and optimize creator and audience-driven initiatives.

Lead and define Weedmaps' editorial voice and storytelling strategy across digital channels. Develop editorial standards, calendars, creator programs, and franchises. Ensure accuracy and cultural relevance, manage freelancers and editorial teams, recruit and mentor talent, set governance, and align content with audience and business strategy.

Lead end-to-end paid social and creator acquisition strategy across Meta and emerging biddable platforms. Own budgeting, bidding, audience targeting, creative experimentation, influencer partnerships, compliance in a regulated vertical, and measurement (Branch/UTM, MMPs, GA4). Partner with creative, lifecycle, finance, and media ops to scale first-time shopper acquisition and optimize for downstream value while documenting SOPs and presenting learnings to leadership.

Lead paid social and creator-led acquisition across Meta and emerging social platforms. Own strategy, budgeting, bidding, audience targeting, and creative experimentation. Manage paid influencer/creator partnerships, ensure compliance with cannabis platform policies, coordinate measurement and tracking (Branch/UTM, MMPs, GA4), and collaborate with creative, lifecycle, finance, and media operations to drive efficient first-time shopper acquisition and downstream retention.

Own and execute paid search and intent-driven acquisition across Google Ads and Microsoft/Bing, managing budgets, bidding, and performance vs. CPA/ROAS targets. Lead experimentation, creative testing, measurement integration, and compliance for a regulated vertical. Partner cross-functionally with Creative, Lifecycle, Product, Data, Finance, and Media Ops to scale first-time shopper acquisition, ensure tracking and reporting quality, and document SOPs.

Lead strategy and hands-on execution for paid search and intent-driven channels (Google Ads, Microsoft/Bing) to scale first-time shopper acquisition. Own bidding, budget pacing, experimentation (A/B & incrementality), creative testing, compliance in a regulated vertical, and cross-functional planning with Finance, Product, Data, Creative, and Media Operations to drive efficient growth and measurable marketplace impact.

Lead copy and editorial strategy to develop campaign concepts, messaging systems, social and lifecycle copy, and scalable storytelling frameworks. Partner with cross-functional teams, mentor writers, maintain brand voice and messaging governance, and support AI-assisted copy workflows to drive culturally relevant, platform-native creative that meets business goals.

Lead visual creative for brand campaigns, social, editorial, lifecycle, and product storytelling. Establish scalable design systems and frameworks, mentor designers, collaborate cross-functionally, optimize social-first and AI-assisted workflows, and ensure culturally relevant, high-quality creative across channels.

Own and optimize the B2C consumer lifecycle from first open through retention and win‑back across push, in‑app, and email. Build Braze campaigns and weekly newsletters, design A/B and holdout tests, leverage AI tooling for personalization and copy, track lifecycle KPIs, and partner with product, data, design, and brand to drive activation, retention, and incremental revenue.

Sell and expand Weedmaps' technical B2B solutions by driving ARR/MRR and NRR, performing technical discovery, pitching API and PoS integrations, advising on marketplace strategy, preventing churn, and maintaining CRM data hygiene while collaborating with account managers, product, and engineering.

Lead regional marketing and growth initiatives across a multi-state territory through account engagement, event and partnership execution, budgeted programming, stakeholder management, and ROI evaluation. Drive customer acquisition, support revenue goals, manage event production logistics, and train/lead cross-functional teams while traveling extensively.

Perform high-volume cannabis product data entry and menu curation on Weedmaps platforms, ensuring accuracy and consistency. Manage multiple data sources, follow SOPs, meet daily productivity goals, report inconsistencies, collaborate with teammates, and suggest process improvements while maintaining data security and confidentiality.

The Director, Revenue leads sales strategy and a high-performing team focused on revenue growth across ad tech offerings, ensuring effective sales execution and pipeline management while collaborating with cross-functional teams.

Lead social strategy and channel management for Sports & Entertainment. Own content calendar, create and publish platform-optimized copy, graphics and short-form video, manage real-time event coverage and community engagement, partner cross-functionally, analyze performance metrics, and activate trends and influencer/athlete partnerships.

As an Analytics Engineer, you will develop data pipelines, analytics frameworks, and dashboards to support data-driven decisions and enhance customer acquisition. Collaborate with various teams to transform business needs into scalable data solutions while ensuring data integrity and quality.