Teams at Walker Sands

Leads paid media strategy and multichannel planning for B2B clients, including audience sizing, programmatic strategy, budget allocation, measurement frameworks, and business-outcome analysis. Presents recommendations to senior stakeholders, partners with activation and creative teams to ensure strategic execution, and evaluates performance against client objectives. Coaches media strategists, improves planning standards, and contributes strategic guidance to new business opportunities.

Leads end-to-end B2B public relations programs for technology clients, from strategic communications planning through execution. Builds media relationships, develops technical narratives and thought leadership, advises senior clients, manages complex programs, supports new business, and mentors PR teams. The role also advances AI-forward workflows, improves agency processes, and contributes to the growth of the Strategic Communications department.

Leads integrated B2B PR and communications strategies for technology clients, from strategic planning through execution. Builds media relationships, develops narratives and pitches, advises senior clients, manages communications programs, mentors PR teams, and supports business development. The role focuses on IT, AI, cybersecurity, data, and infrastructure accounts while incorporating AI-forward workflows and improving team processes.