Teams at Vericast

The Product Director manages the Digital Channels product portfolio, overseeing strategy, planning, project leadership, P&L, and cross-functional capability development to drive business growth.

Lead product positioning, go-to-market planning, and creative direction for B2B financial products. Manage creative team and agencies, coordinate events, drive content and launch execution, and align marketing with sales and product to meet revenue goals.

Manage a territory of 10-15 financial institution clients to retain and grow accounts through consultative selling, upsell/cross-sell, renewals, pipeline management, proposals, negotiations, and cross-functional collaboration. Maintain CRM, forecasts, and deliver quarterly in-person business reviews.