Teams at VCA Animal Hospitals

Leads enterprise marketing, growth, branding, demand generation, and strategic planning across VCA’s hospital network. Develops multi-year growth roadmaps, manages marketing investments and budgets, oversees KPI and ROI reporting, analyzes client and market trends, and builds high-performing marketing teams. Partners with executive, operational, medical, digital, and Mars Veterinary Health leaders to drive client acquisition, retention, revenue growth, and brand strength. Requires advanced analytics, executive storytelling, governance, and cross-functional leadership.

Leads brand and product marketing strategy, portfolio innovation, subscription and digital growth platforms, omnichannel campaigns, and B2B/B2C engagement across VCA’s nationwide veterinary hospital network. Manages a cross-functional marketing team, budgets, partnerships, performance analytics, forecasting, field enablement, and executive stakeholder alignment to drive access, retention, revenue, and market share.

Manages strategic marketing partnerships, vendors, agencies, and collaborative campaigns. Coordinates partner onboarding, deliverables, purchase orders, invoices, timelines, and cross-functional execution. Maintains dashboards tracking campaign performance, customer acquisition, budgets, and vendor service levels. Supports field marketing alignment, manages partnership documentation, and improves operational workflows across veterinary hospital teams and external partners.