Jobs at True Media

Develop and oversee integrated media strategies across digital and offline channels for assigned clients. Lead audience research, channel planning, measurement strategy, tactical development, campaign execution oversight, optimization, and performance analysis. Coordinate with account management, analytics, media investment teams, and external activation partners. Manage media orders, creative specifications, trafficking documents, campaign launches, and project tracking. Support associate-level team members while ensuring high-quality, strategically aligned client deliverables.

Manages digital advertising campaigns across setup, trafficking, tracking, pacing, delivery monitoring, reporting, and optimization. Implements website tags, pixels, UTMs, and tracking URLs; troubleshoots campaign and measurement discrepancies; coordinates creative delivery with vendors and internal teams; analyzes performance anomalies and recommends corrective actions. Maintains campaign documentation, trafficking logs, time records, privacy compliance, and client measurement standards while managing multiple accounts.

Develop and execute integrated media strategies and measurement frameworks across traditional and digital channels. Create tactical media plans, support vendor selection and negotiation, monitor campaign activation and optimization, conduct research and audience insights, own measurement and reporting, and maintain client relationships to ensure campaigns meet objectives and KPIs.