Teams at True Media

Supervises Media Intelligence staff while producing client reports, QBRs, and ad-hoc analyses. Presents measurement findings, oversees workflow and deliverable quality, ensures data governance and privacy compliance, mentors analysts, and supports BI tool evaluation and process improvement. Requires advanced analytics, digital media measurement, BI platform, data visualization, and people-management expertise.

Owns reporting, QBRs, and strategic media analysis for complex client accounts. Uses Python or R, BI platforms, advanced measurement methods, and visualization tools to connect media performance with business outcomes. Monitors trends, develops optimization insights, supports measurement strategy, mentors analysts, and improves agency reporting frameworks and processes.

Manages digital advertising campaigns across setup, trafficking, tracking, pacing, delivery monitoring, reporting, and optimization. Implements website tags, pixels, UTMs, and tracking URLs; troubleshoots campaign and measurement discrepancies; coordinates creative delivery with vendors and internal teams; analyzes performance anomalies and recommends corrective actions. Maintains campaign documentation, trafficking logs, time records, privacy compliance, and client measurement standards while managing multiple accounts.