Teams at True Media

Develop and oversee integrated media strategies across digital and offline channels for assigned clients. Lead audience research, channel planning, measurement strategy, tactical development, campaign execution oversight, optimization, and performance analysis. Coordinate with account management, analytics, media investment teams, and external activation partners. Manage media orders, creative specifications, trafficking documents, campaign launches, and project tracking. Support associate-level team members while ensuring high-quality, strategically aligned client deliverables.

Manages digital advertising campaigns across setup, trafficking, tracking, pacing, delivery monitoring, reporting, and optimization. Implements website tags, pixels, UTMs, and tracking URLs; troubleshoots campaign and measurement discrepancies; coordinates creative delivery with vendors and internal teams; analyzes performance anomalies and recommends corrective actions. Maintains campaign documentation, trafficking logs, time records, privacy compliance, and client measurement standards while managing multiple accounts.

Manage agency project workflows: create and maintain statements of work, estimate and track hours, set up clients in Advantage, organize files, build timelines, manage budgets and media authorizations, coordinate meetings, record action items, and ensure timely client communication and invoicing.