Teams at Trovy

Design product features and user flows for a HELOC application while shaping Trovy’s brand across websites, landing pages, and paid advertising. Conduct user research, analyze funnel data and customer feedback, present data-informed design decisions, contribute to the design system, and use AI tools such as Claude Code and Cursor to prototype and iterate quickly.

Leads Trovy’s marketing organization, brand, customer acquisition, lifecycle programs, channel strategy, marketing budget, PR, and performance optimization. Builds scalable growth across paid media, affiliate, direct mail, SEO, partnerships, and retention. Partners with product, data, design, operations, and compliance to position financial products effectively, while hiring and developing the marketing team and managing agencies and consultants.

Own Trovy’s consumer financial services compliance function across lending and card programs. Manage the compliance management system, regulatory risk frameworks, mortgage servicing compliance, marketing reviews, licensing, regulatory reporting, examinations, partner reporting, vendor risk management, and privacy obligations. Advise product, engineering, marketing, operations, and leadership teams on federal and state regulatory requirements.