Product & Brand Designer

Posted 2 Days Ago
Be an Early Applicant
New York City, NY, USA
Hybrid
130K-160K Annually
Mid level
Fintech • Payments • Financial Services • PropTech
The Role
Design product features and user flows for a HELOC application while shaping Trovy’s brand across websites, landing pages, and paid advertising. Conduct user research, analyze funnel data and customer feedback, present data-informed design decisions, contribute to the design system, and use AI tools such as Claude Code and Cursor to prototype and iterate quickly.
Summary Generated by Built In
About Us

Trovy is building the financial platform for America's 86 million homeowners for managing their homes and accessing low-rate credit. We believe homeowners’ biggest asset should unlock their best financial options: bypass the myriad of expensive, rigid credit products and replace them with one simple, powerful solution built around their home equity. Backed by Left Lane, Kleiner Perkins, DCM, and Camber Creek, Trovy is led by a team of proven fintech innovators on a mission to make homeownership and personal finances more manageable.

Role Overview

We're looking for a Product & Brand Designer to shape how customers experience Trovy, from the first ad they see to the moment they accept their offer. You'll work with product and engineering to design features that improve conversion across our HELOC application flow, and you'll partner with marketing to bring our brand to life across the website, landing pages, and paid ads. This is a high-ownership role on a small team that ships fast. You'll have real influence over both the product and the brand as we grow.

What you’ll do
  • Design features and flows across our HELOC application, from early problem definition through production ready designs

  • Conduct user research, including customer interviews and usability testing

  • Review session recordings, funnel data, and customer feedback from support, reviews, and calls to understand where customers get stuck

  • Design for our website, landing pages, and paid ads across Meta, Google, and TikTok, keeping the brand consistent from the first ad to the card in the mailbox

  • Keep the brand consistent from the first ad a customer sees to the card in their mailbox

  • Build a deep understanding of our customers and home equity products

  • Present your work and explain your design decisions clearly, backed by data or sound reasoning

  • Contribute to our design system and design culture by sharing work early and giving and receiving feedback

  • Bring AI tools and agentic workflows (Claude, Claude Code, Cursor, and similar) into your process to prototype quickly and iterate in short loops

What you’ll need
  • 3+ years of experience in product design, brand design, or both

  • A portfolio that shows shipped product work, ideally alongside some brand or marketing design

  • Strong product instincts. You think about the whole customer experience and help shape what gets built rather than executing a spec handed to you

  • Experience conducting user research and turning customer insights into design changes

  • Experience using data and experiment results to shape design decisions

  • Experience designing complete user flows, not just individual screens

  • Strong Figma skills, including clean, organized files and components

  • Solid foundations in typography, layout, visual hierarchy, and interaction design

  • You've integrated AI agents into how you design and build, and you can speak to what that changed

  • Clear communication and comfort presenting to engineers, product, and leadership

  • The ability to manage several projects at once without letting quality slip

You are a Good Fit if
  • You are product driven. You care about the user experience.

  • You have experience in fintech, lending, or another regulated industry.

  • You have an operator and builder mindset. You spot opportunities early, have the creative instinct to know what will resonate, and the drive to jump in and ship it.

  • You've shipped your own designs to production using Claude Code or similar tool

Why Join Us?
  • Compensation: Base Salary: $130,000 - $160,000 + Equity.

  • Market Opportunity: Join a team tackling the $30T home equity market.

  • Early Impact: Help shape our operations from the ground up.

  • Ownership: Competitive salary, meaningful equity, and room to grow.

  • Location: On-site, New York City.

  • Benefits: Medical, dental, and vision insurance with 100% employer paid premiums on select plans, Flexible time off, 10 company holidays, free lunch in office every Friday, 401(k) account, FSA, commuter benefits.


Skills Required

  • 3+ years of experience in product design, brand design, or both
  • Portfolio showing shipped product work, ideally alongside brand or marketing design
  • Strong product instincts and ability to shape what gets built
  • Experience conducting user research and translating customer insights into design changes
  • Experience using data and experiment results to inform design decisions
  • Experience designing complete user flows
  • Strong Figma skills, including organized files and components
  • Strong foundations in typography, layout, visual hierarchy, and interaction design
  • Experience integrating AI agents into design and development workflows
  • Ability to clearly communicate and present to engineers, product teams, and leadership
  • Ability to manage multiple projects without compromising quality
  • Experience in fintech, lending, or another regulated industry
  • Operator and builder mindset with the ability to identify opportunities and ship products
  • Experience shipping designs to production using Claude Code or a similar tool
Am I A Good Fit?
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The Company
HQ: New York, New York
23 Employees
Year Founded: 2024

What We Do

Trovy is a fintech company building a financial home base for homeowners. It provides a suite of products, including the Trovy HELOC Card, that transform home equity into a flexible, lifelong financial tool. By combining the flexibility of card-based payments with the power of secured real estate lending, Trovy helps homeowners access their equity for debt consolidation, home renovations, and other major purchases.

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