Transat A.T. Inc. Benefits Overview

Executes and optimizes multichannel CRM and relationship marketing campaigns across email and push notifications. Responsibilities include campaign planning, configuration, testing, deployment, monitoring, audience segmentation, workflow management, performance reporting, and compliance. The role collaborates with Marketing, E-commerce, Business Intelligence, IT, and external partners while supporting the transition from Adobe Campaign Classic to Batch. It requires 2–5 years of CRM, marketing automation, relationship marketing, or e-commerce experience.

Gère et optimise des campagnes CRM multicanales par courriel et notifications push. Réalise la segmentation des audiences, configure et suit les workflows dans Adobe Campaign Classic, analyse les résultats et recommande des améliorations. Collabore avec les équipes marketing, commerce électronique, intelligence d’affaires et TI, tout en contribuant à la transition vers Batch et au respect des exigences de protection des données.

Develops, validates, monitors, and optimizes statistical models, AI/ML solutions, revenue management systems, and decision-support tools. Performs quantitative and exploratory analyses, establishes model performance KPIs, ensures data quality, automates validation processes, and creates dashboards and visualizations. Collaborates with revenue management, data science, technology, development, and business teams to translate data into actionable commercial recommendations.