Teams at Transat A.T. Inc.

Develops and optimizes CRM strategies, personalized multichannel campaigns, automated customer journeys, segmentation, loyalty initiatives, and marketing automation. Analyzes customer behavior and campaign performance, produces dashboards and recommendations, and supports CRM platform implementations, migrations, and enhancements. Collaborates with marketing, e-commerce, business intelligence, IT, and external partners to improve customer engagement, retention, personalization, and long-term value.

Develops and optimizes CRM, loyalty, and marketing automation strategies, including personalized multichannel campaigns, customer journeys, segmentation, testing, and performance analysis. Produces dashboards and recommendations, supports loyalty program evolution, and contributes to CRM platform implementation, migration, automation, and enhancement projects. Collaborates with Marketing, E-commerce, Business Intelligence, IT, and external partners to improve customer engagement, retention, and lifetime value.

Configure and optimize supply chain and commissary systems, particularly SAP MM, while supporting product planning, inventory ratios, BOM adjustments, seasonal program rollouts, and system changes. Coordinate across Supply Chain, Catering, In-Flight Services, and IT; provide user support and training; conduct UAT; document procedures; prepare reports and user guides; and ensure effective system adoption and data quality.