Teams at Trafilea

Leads cross-functional technology projects and programs from planning through launch, aligning business priorities with technology execution. Manages Agile delivery, Scrum ceremonies, portfolios, dependencies, resources, risks, ERP and integration initiatives, quarterly planning, backlogs, stakeholder alignment, KPIs, dashboards, and process improvement. Partners with IT leaders, Product Owners, developers, and business stakeholders to improve delivery efficiency and achieve measurable business outcomes.

Own and optimize the global post-purchase experience, including order management, fulfillment, shipping, delivery, packaging, and unboxing. Lead ERP and eCommerce systems evolution, automation, carrier performance, and operational KPI improvements. Reduce backorders, errors, costs, and delivery friction while improving customer satisfaction and repurchase. Build and lead a high-performing operations team across multiple markets.

Execute lifecycle and retention marketing across Email, SMS, Push and WhatsApp. Build and optimize automated CRM campaigns and journeys, run A/B tests, segment audiences, write copy, analyze performance, and partner cross-functionally to improve engagement, LTV, and reactivation.