Trafilea Benefits Overview

Own retention strategy across email, SMS, push notifications, and WhatsApp for two digital consumer brands. Lead lifecycle journeys, segmentation, experimentation, retention roadmaps, and cross-functional execution. Analyze revenue, conversion, repurchase, and LTV/CAC performance to drive growth and customer loyalty while reducing fatigue and unsubscribes.

Lead end-to-end wholesale programs across multiple teams, managing scope, schedules, budgets, milestones, risks, dependencies, stakeholder alignment, and delivery outcomes. The role requires applying Agile and Waterfall methodologies, coordinating cross-functional teams, reporting program status to management, and using AI and automation to improve execution efficiency.

Manage and grow major retail accounts (Walmart, Kohl's, Belk), drive revenue and profitability across channels, collaborate cross-functionally, analyze sales and margin KPIs, and lead launches and international expansion initiatives.