Teams at Stay Group

Own the architecture, development, and scaling of an AI-driven CRM automation system for player retention. Connect customer data, churn and LTV models, AI agents, recommendation logic, CRM tools, approval workflows, campaign execution, analytics, and feedback loops. Lead the transition from manual campaign creation to AI-supervised personalization, including system design, integrations, optimization, documentation, monitoring, and production deployment.

Owns payment routing and cascading across orchestration platforms and multiple PSPs. Responsibilities include optimizing approval rates, transaction success, processing costs, and payment flows; monitoring declines, anomalies, fraud, and chargebacks; coordinating technical issue resolution; supporting reconciliation and reporting; documenting routing logic; and onboarding new PSPs, MIDs, and routing scenarios in collaboration with Risk, Product, Finance, BI, and technical teams.

Executes CRM and retention campaigns across email, push, in-app, and inbox channels for iGaming products. Configures automated journeys, triggered and transactional communications, player bonuses, and lifecycle campaigns. Coordinates with content and design teams, manages campaign tasks, performs launch QA, monitors engagement and conversion metrics, and supports onboarding, retention, reactivation, and win-back activities.