Teams at Soko Glam

Manages paid advertising across Meta, TikTok, and Google, including campaign strategy, setup, optimization, budgeting, testing, and performance analysis. Tracks customer acquisition, conversion, efficiency, and ROAS using GA4 and Shopify data. Develops creative briefs, recommends UGC and creator-led concepts, conducts full-funnel analysis, and provides reporting and optimization recommendations while collaborating with the Marketing team.

Manage Soko Glam’s email and SMS marketing programs in Klaviyo, including campaign calendars, audience segmentation, copywriting, creative coordination, flows, testing, scheduling, reporting, and optimization. Analyze performance and Shopify data to improve engagement, conversion, retention, and revenue while partnering with the broader Marketing team.