Teams at Skylight (skylightframe.com)

Owns Skylight Calendar’s digital acquisition strategy across Meta, Google, TikTok, AppLovin, and other channels. Manages an eight-figure budget, optimizes channel mix and marginal returns, leads incrementality and measurement programs, oversees creative testing, and partners with ecommerce, brand, retail, and influencer teams. The role also leads media buyers, analysts, agencies, and platform partners while communicating performance and growth recommendations to leadership.

Leads Skylight’s direct-to-consumer ecommerce channel and P&L, overseeing website strategy, pricing, assortment, conversion optimization, experimentation, SEO, forecasting, budgeting, and cross-functional product delivery. The role manages ecommerce priorities across product, design, engineering, marketing, finance, and operations while using data to improve traffic, conversion, average order value, revenue, and margin. It also requires hiring and developing a high-performing team and scaling ecommerce for a large omnichannel consumer hardware business.

Own the Buddy device and subscription roadmap, prioritize features, validate new product opportunities, and shape future hardware requirements. Define success metrics, use customer research and experiments to guide decisions, and collaborate with engineering, design, hardware, marketing, and customer service to deliver impactful family products. The role emphasizes entrepreneurial zero-to-one product development, independent decision-making, rapid prototyping, and data-driven execution.