Jobs at SimpsonScarborough

Own and execute data-driven B2B growth marketing programs that generate qualified demand and support pipeline development. Responsibilities include analyzing HubSpot and performance data, developing lifecycle and nurture strategies, executing segmented account-based campaigns, directing content and design resources, editing marketing assets, activating research, and supporting SEO/AEO, website, events, paid, and owned channels. The role partners closely with Business Development and targets higher education decision-makers.

Lead complex, cross-functional marketing agency engagements from scoping through delivery. Responsibilities include managing project plans, budgets, timelines, resources, risks, client communications, internal project systems, status meetings, and post-mortems. The role also partners with sales on scoping and improves project delivery processes. Requires at least five years of project management experience, including one year as a senior project manager in a marketing agency.

Builds a pipeline of senior fractional CMOs for institutional engagements, primarily supporting higher education organizations through leadership transitions, reorganizations, budget constraints, and significant change. Candidates should have senior marketing leadership experience, quantifiable results, budget and personnel authority, and the ability to diagnose marketing structures and gaps. Engagements are independent contractor assignments matched to institutional needs and candidate availability.

Develop and lead integrated, full-funnel paid media strategies across digital, social, search, programmatic, and emerging channels. Translate research, performance data, enrollment trends, and market signals into audience priorities, channel plans, messaging direction, KPIs, and optimization strategies. Manage client communications and collaborate with creative, strategy, analytics, and account teams to improve campaign performance and connect media decisions to business outcomes.

Leads integrated brand, marketing, content, and media strategy for higher education clients. Develops audience-informed strategies through research and analysis, creates compelling strategic deliverables, facilitates alignment among clients and cross-functional teams, and partners with creative, media, digital, analytics, accounts, and PMO teams to support effective execution.

Lead integrated marketing and branding engagements for higher education clients. Serve as primary strategic partner, manage client relationships, ensure delivery quality, monitor scope/budget/timelines, drive account growth, maintain pipeline data in HubSpot, and support new business efforts.