Teams at SimpsonScarborough

Own and execute data-driven B2B growth marketing programs that generate qualified demand and support pipeline development. Responsibilities include analyzing HubSpot and performance data, developing lifecycle and nurture strategies, executing segmented account-based campaigns, directing content and design resources, editing marketing assets, activating research, and supporting SEO/AEO, website, events, paid, and owned channels. The role partners closely with Business Development and targets higher education decision-makers.

Lead complex, cross-functional marketing agency engagements from scoping through delivery. Responsibilities include managing project plans, budgets, timelines, resources, risks, client communications, internal project systems, status meetings, and post-mortems. The role also partners with sales on scoping and improves project delivery processes. Requires at least five years of project management experience, including one year as a senior project manager in a marketing agency.

Builds a pipeline of senior fractional CMOs for institutional engagements, primarily supporting higher education organizations through leadership transitions, reorganizations, budget constraints, and significant change. Candidates should have senior marketing leadership experience, quantifiable results, budget and personnel authority, and the ability to diagnose marketing structures and gaps. Engagements are independent contractor assignments matched to institutional needs and candidate availability.