Teams at SimpsonScarborough

Develop and lead integrated, full-funnel paid media strategies across digital, social, search, programmatic, and emerging channels. Translate research, performance data, enrollment trends, and market signals into audience priorities, channel plans, messaging direction, KPIs, and optimization strategies. Manage client communications and collaborate with creative, strategy, analytics, and account teams to improve campaign performance and connect media decisions to business outcomes.

Leads integrated brand, marketing, content, and media strategy for higher education clients. Develops audience-informed strategies through research and analysis, creates compelling strategic deliverables, facilitates alignment among clients and cross-functional teams, and partners with creative, media, digital, analytics, accounts, and PMO teams to support effective execution.

Lead integrated marketing and branding engagements for higher education clients. Serve as primary strategic partner, manage client relationships, ensure delivery quality, monitor scope/budget/timelines, drive account growth, maintain pipeline data in HubSpot, and support new business efforts.