Teams at Simpplr

Evaluates product concepts through customer interviews, market sizing, pricing and unit economics analysis. Writes investment recommendation memos, determines whether ideas should be built, and converts validated concepts into detailed product requirements. Partners with engineering leads on feasibility and scope while communicating findings to senior executives and customers.

Own Simpplr’s paid acquisition strategy and performance across search, LinkedIn, display, and ABM channels. Manage budgets, bidding, targeting, creative, landing page optimization, experimentation, reporting, and pipeline attribution. Partner with Sales, Marketing, Product Marketing, Web, Design, and Content teams to drive qualified enterprise, commercial, and SMB pipeline. Use Google Ads, Bing Ads, LinkedIn, Google Analytics, Salesforce, and financial modeling to optimize ROI, CAC, and revenue contribution.

Own the technical win for complex enterprise SaaS deals from discovery through close. Lead technical discovery, solution architecture, tailored demos, proof-of-concept builds, AI agent integrations, and RFP/RFI responses. Architect integrations using APIs and MCP, explain AI concepts and business value to executive audiences, support competitive positioning, and relay customer feedback to Product and Engineering. Represent the company through webinars, conferences, and technical content.