Teams at SEGA

Manages operational execution of brand community, social media, and creator initiatives from intake through reporting. Coordinates project plans, workflows, timelines, dependencies, approvals, capacity visibility, Jira and Confluence documentation, recurring reporting, and cross-functional stakeholder communication. Identifies risks, resolves workflow gaps, tracks decisions and follow-ups, and recommends process improvements across global teams and external partners.

Leads SEGA’s consumer web ecosystem and digital product strategy, including websites, franchise platforms, creator experiences, D2C storefronts, and commerce initiatives. Owns product vision, roadmaps, governance, KPIs, platform optimization, technology partnerships, and cross-functional delivery. Manages multidisciplinary teams and vendors while ensuring scalable, secure, accessible, high-performing digital experiences that support acquisition, engagement, registration, personalization, and conversion.

Leads full-lifecycle product marketing for SEGA’s Sonic video game portfolio, from global strategy through go-to-market and post-launch. Manages direct reports, agencies, budgets, creative development, paid advertising, partner marketing, research, community sentiment, and cross-functional collaboration across regional and studio teams. The role champions brand voice, measures performance using KPIs and ROI, and supports commercial objectives in a global gaming environment.