Teams at SEGA

Lead identification, development, negotiation, and implementation of strategic partnerships and distribution opportunities in gaming and digital media. Support VP with deal analysis, negotiation strategy, executive presentations, contract management, market trend research, and cross-functional coordination to drive new revenue and growth.

Lead global product marketing for a portfolio of SEGA IP, owning positioning, go-to-market strategy, budgeting/P&L, asset creation, and campaign KPI analysis. Manage and mentor product marketing leads, coordinate cross-functional and regional teams, support greenlight decisions with market insight, and drive innovative, high-impact marketing initiatives in collaboration with studios and transmedia partners.

Support development and execution of ATLUS transmedia brand strategies across games, consumer products, animation, events, music and licensing. Coordinate cross-functional stakeholders, manage budgets, campaign creative and asset production, oversee agencies and partner communications, support approvals/contracts/invoicing, assist with consumer research and data analysis, and provide event and regional updates to grow ATLUS IP in Western markets.