Teams at SEGA

Lead complex quantitative and qualitative consumer research projects for SEGA’s game portfolio from study design through analysis, synthesis, reporting, and stakeholder readouts. Partner with Product, Brand, Corporate Planning, and Publishing teams to translate business questions into actionable insights. Manage research roadmaps and budgets, ensure methodological quality, align stakeholders, and mentor junior researchers. Research areas include market sizing, segmentation, concept testing, playtests, pricing, messaging, brand health, and product tracking.

Lead global brand strategy and integrated marketing campaigns for Sonic, spanning social, PR, influencer, digital, paid media, creative, content, experiential and partnerships. Partner with internal teams and agencies to develop creative assets, track campaign performance and brand health, leverage consumer insights to inform strategy, identify growth opportunities across markets and categories, and mentor junior marketers to drive measurable business results and franchise growth.

Coordinates creator relationships and influencer marketing campaigns across Sega’s game portfolio. Responsibilities include responding to creator inquiries, researching and conducting outreach, maintaining creator records, distributing campaign materials, preparing activity reports, supporting capture events, and collaborating with internal and external stakeholders. The role also monitors social media trends and identifies opportunities within the gaming creator community.