Teams at Sans

Owns high-scale paid social strategy and execution across Meta, Pinterest, and AppLovin. Manages millions in monthly spend, campaign testing, budget pacing, bidding, attribution integrity, reporting, and optimization toward CAC, ROAS, revenue, and contribution margin goals. Partners with Creative Strategy and Growth leadership to translate performance data into creative concepts, forecasts, and full-funnel growth initiatives.

Own the marketing calendar and operational workflow across brand, lifecycle, growth, paid, creative, PR, and influencer teams. Build Asana systems, manage project intake and prioritization, coordinate internal and external stakeholders, support production logistics, track budgets and asset handoffs, document processes, and report status and risks to leadership.

Lead lifecycle marketing as a revenue-focused function across email, SMS, subscriptions, and direct mail. Define lifecycle strategy, own customer journeys and subscription economics, run experimentation, manage flows/campaigns, and build a high-performing team to drive retention, LTV, repeat purchase, and lifecycle-driven revenue.