Jobs at Ruby Labs

Lead end-to-end conversion rate optimization: analyze funnels, generate hypotheses, design high-fidelity UI/UX mockups, run and validate A/B tests with statistical rigor, partner with engineers on implementation, document learnings, and deliver measurable conversion growth tied to KPIs.

Lead web funnel optimization and growth for iGaming products: define hypotheses, run A/B tests, analyze data, build testing roadmaps, collaborate with UA, designers and developers, and own results to improve conversion, CPA, and LTV while meeting quarterly KPIs.

Own execution quality for a D2C subscription product: prioritize backlog, translate priorities into developer-ready tasks, run agile delivery end-to-end, enforce quality standards, coordinate cross-functional teams, and drive unowned projects to verified release.

Own and scale Facebook as a performance channel for a D2C subscription product. Manage end-to-end account strategy, bidding, budgets, creative testing, and multi-geo scaling to drive subscriptions via web funnels. Build performance models and reporting in Excel, Tableau, and Mixpanel, and collaborate with creative and data teams to maintain efficient CPA and positive ROAS.

Own end-to-end Google Ads user acquisition across multiple markets, optimize for CPA/ROI, scale into new countries, run search-term and bidding optimizations, enforce ad policy/compliance, and partner with analytics and creative teams to align acquisition with unit economics.

Hands-on QA Engineer responsible for manual testing of SaaS web features, payments, A/B experiments, cross-browser/responsive behavior, analytics validation, clear bug reporting, and release readiness.

Lead and scale paid social across multiple brands and platforms. Own execution, audits, account architecture, policy and compliance, budget allocation, and profitable scaling. Coach, hire, and develop UA managers; build documentation, SOPs, and AI-assisted workflows in Claude; partner with platform reps and protect account health across geographies and languages.

Own end-to-end AI product direction for a D2C subscription product: define vision and roadmap, specify features, drive delivery with engineering and design, run hypothesis-driven experiments (A/B tests), measure quality and business impact with Mixpanel, and scale AI-powered flows to improve retention and growth.

Lead ARPU optimization for subscription products by improving retention, engagement, and perceived value. Build retention strategies, analyze sessions and behavior, run A/B and multivariate tests, maintain Mixpanel dashboards, prototype with AI tools (e.g., Claude), and own experiments end-to-end from hypothesis to production.

Lead and execute CRO experiments: analyze funnels, translate hypotheses into experiment briefs, work with engineers to implement tests, track outcomes, maintain the experimentation backlog, document learnings, and communicate results to stakeholders.

Lead experimentation to grow email as a conversion channel across Ruby Labs brands. Design and run A/B and multivariate tests, analyze results with statistical rigor, document learnings, roll out winners at scale, monitor competitors, propose new lifecycle sequences, and own growth KPIs using email tooling and analytics.

Manage daily Snapchat ad account operations: launch, optimize, and scale worldwide campaigns. Test and iterate creatives, analyze cohort performance, build audiences, and report on KPIs (eCPA, ROAS, CPM) to drive ROI and meet CPA targets.

Lead and scale Google and Microsoft Ads across multiple brands: own execution, audits, budget allocation, bidding, and measurement. Coach and hire acquisition managers, set account standards and governance, manage policy and compliance, and build AI-first playbooks and Claude-based workflows to increase speed, quality, and account safety.

Own and scale Google as the primary paid channel (Search, Performance Max, Demand Gen, Display, YouTube) and run Meta as a secondary channel to drive D2C subscription growth via web funnels. Manage budgets, bidding, creative testing, multi-geo campaigns, AI-assisted workflows, analytics (Excel, Tableau, Mixpanel), and present weekly strategies while continuously testing and automating campaign operations.

Manual-first QA Engineer responsible for owning product quality for a web D2C LegalTech/Utilities product. Test across browsers/devices, validate authentication and subscription flows, reproduce and communicate bugs, perform regression and risk-based testing, and work closely with product and engineering to prevent production issues.

Own and scale a fillable PDF forms library: source official forms, create and validate fillable PDFs in Adobe Acrobat, ensure consistent rendering across devices, manage CMS upload/metadata, run quality checks, drive high-volume weekly output, and use AI tools to accelerate operations while partnering with content and product teams.

Lead end-to-end conversion rate optimization across acquisition, activation, retention, and monetization. Own hypothesis generation, high-fidelity visual specs, experimentation, analysis with statistical rigor, and partner with engineers to implement and scale wins. Use AI tools daily and maintain a prioritized testing roadmap while presenting results to stakeholders.

Own and scale a CMS-driven template engine to translate legal drafts into modular content blocks and conditional logic. Build questionnaire-driven branching flows, manage template versioning and taxonomy, audit and refactor templates, coordinate integrations with engineering, and use AI tools to accelerate template construction and QA while meeting weekly production targets.

Own and scale Meta paid social end-to-end: strategy, pacing, bidding, audience targeting, creative testing, and reporting. Hit CPA and ROAS targets, run disciplined A/B tests, partner with creative and data teams, and expand into other paid social platforms as channel performance permits.

Design, operate, and optimize high-scale PostgreSQL/Aurora databases for payments. Implement partitioning, advanced indexing, query tuning, and reliability practices. Work with analytics stacks (ClickHouse/Tinybird), search (OpenSearch), and data pipelines to support transactional and analytical use cases, migrations, and incident response.