Jobs at Ruby Labs

Own the complete conversion rate optimization cycle across acquisition, activation, retention, and monetization. Responsibilities include funnel and product analysis, hypothesis generation, high-fidelity wireframing and visual specifications, experiment design, engineering collaboration, statistical analysis, rollout decisions, roadmap prioritization, and stakeholder communication. The role emphasizes AI-enabled workflows, rapid iteration, measurable performance improvements, and independent ownership within a remote, fast-paced environment.

Own and grow third-party data-provider partnerships for a D2C subscription product. Responsibilities include sourcing vendors, evaluating data quality and coverage, negotiating licensing terms and renewals, managing relationships, reducing costs, coordinating integrations with product and data teams, building provider scorecards, monitoring the market, and closing coverage gaps through evidence-based portfolio decisions.

Produce static, video, and AI-generated advertising creatives for Meta, Snapchat, and Google. Develop concepts, execute briefs, manage production timelines, collaborate with designers and user acquisition teams, analyze creative performance data, and provide optimization reports. Conduct competitor and market research, maintain compliance with advertising policies, and identify emerging trends to improve customer acquisition and retention.

Own, scale, and optimize PostgreSQL/Aurora databases for a high-volume payments platform. Design schemas and partitioning, tune queries and indices, resolve contention, run migrations on massive tables, integrate analytical stores (Tinybird/ClickHouse), support high-performance internal search, monitor health, and lead backup/DR and incident analysis.

Lead and scale paid acquisition for a D2C subscription product: define UA strategy, build processes/SOPs, manage budgets and ROAS, run testing and geo expansion, partner with product/creative/analytics, and hire/lead a UA team.

Lead the end-to-end production of performance-driven ad creatives across static, video, UGC, motion, and AI-generated formats. Personally develop concepts, hooks, scripts, and finished assets while managing producers and designers. Own quality, compliance, workflow, feedback, production velocity, competitor research, and final approvals for Meta, Snapchat, and Google campaigns. Partner with User Acquisition Managers to apply performance data, deliver test-ready variations, and maintain a traceable, high-volume creative pipeline.

Build and maintain dbt-based analytical data models using SQL and cloud data warehouses such as BigQuery and ClickHouse. Implement data quality testing, documentation, lineage, governance, and performance improvements. Collaborate with data engineers, analysts, product managers, and marketing teams to create reliable datasets and resolve reporting inconsistencies. Support data pipeline monitoring, metric standardization, and continuous improvement of modeling frameworks.

Manage and optimize user acquisition campaigns across Meta and Snapchat. Launch campaigns, test and adapt creatives, optimize bids, budgets, audiences, placements, and funnels, and analyze cohort and ad performance. Develop lookalike and interest-based audiences, identify winning creative concepts, scale successful campaigns, monitor performance, and provide reporting and insights. Collaborate with Creative Managers while maintaining disciplined campaign structures and testing processes.

Own and scale Facebook as a performance marketing channel for a D2C subscription product. Responsibilities include managing high-volume campaigns and budgets, optimizing CPA and ROAS, testing audiences, bids, placements, creative, and geographies, analyzing performance at bid level, building reporting models, developing market expertise, and automating workflows with AI. The role requires autonomous channel ownership, data-driven decision-making, and experience driving profitable subscription growth across multiple countries.

Design, operate, and optimize high-scale PostgreSQL/Aurora databases for payments. Implement partitioning, advanced indexing, query tuning, and reliability practices. Work with analytics stacks (ClickHouse/Tinybird), search (OpenSearch), and data pipelines to support transactional and analytical use cases, migrations, and incident response.

Lead the zero-to-one launch of a D2C consumer privacy and security subscription product. Own market research, positioning, MVP scope, roadmap, engineering execution, acquisition funnel, user experience, analytics, experimentation, monetization, and retention. Partner closely with engineering, design, data, marketing, and senior leadership to launch, optimize conversion and retention, and grow the product into a category leader.

Own the complete UI/UX quality of a consumer subscription product, including design decisions, design-system consistency, feature exploration, implementation, and final polish. Build mobile-first interfaces with Next.js and Tailwind CSS, supervise developers’ UI/UX work, document design rationale, and lead an AI-first design and coding workflow using advanced prompting and production tools.

Own the roadmap, monetization, retention, ARPU, and subscription lifetime value for a D2C subscription product. Lead product strategy, pricing experiments, user research, analytics, engagement initiatives, UI/UX decisions, and engineering collaboration. Define metrics, analyze cohorts, run A/B tests, improve conversion, and partner with marketing and CRO. The role requires strong ownership, analytical decision-making, technical communication, and daily use of AI tools.

Manage, launch, and optimize paid acquisition campaigns on Meta and SnapChat. Test and scale creatives, analyze cohort and ad performance, build audience and lookalike campaigns, monitor KPIs (eCPA, ROAS, CPM), and collaborate with creative teams to improve ROI across global funnels.

Lead end-to-end ad creative for a D2C subscription AI product: develop concepts, run high-velocity production and structured A/B tests across major ad networks, analyze creative-level performance, codify winning patterns, and collaborate closely with User Acquisition to scale top-performing concepts.

Own and optimize paid search across Google Ads for a D2C subscription product at scale. Manage account architecture, keyword systems, bidding strategies, budget allocation, A/B tests, and reporting. Drive daily conversions and cohort ROI using data, SOPs, and AI tooling; partner with analytics to attribute revenue.

Lead and scale paid social across multiple brands and platforms. Own execution, audits, account architecture, policy and compliance, budget allocation, and profitable scaling. Coach, hire, and develop UA managers; build documentation, SOPs, and AI-assisted workflows in Claude; partner with platform reps and protect account health across geographies and languages.

Lead and execute CRO experiments: analyze funnels, translate hypotheses into experiment briefs, work with engineers to implement tests, track outcomes, maintain the experimentation backlog, document learnings, and communicate results to stakeholders.

Owner of marketing-focused data engineering: build and maintain integrations, tracking, and pipelines across BigQuery, ClickHouse, GCS, and external systems; troubleshoot tracking, payment, and data quality; collaborate with cross-functional teams and document data flows.

Lead end-to-end conversion optimization to drive measurable growth: analyze funnels, generate hypotheses, design high-fidelity UI/UX mockups, run statistically rigorous tests, partner with engineers on implementation, document learnings, and present results to stakeholders. Goal-driven role with ownership of performance outcomes and rapid iteration.