Jobs at Ruby Labs

Own paid search user acquisition across Google Ads and Microsoft Ads for web and mobile apps. Manage strategy, campaign structure, bidding, budgets, testing, conversion tracking, policy compliance, measurement, and profitable scaling. Optimize against CPA, ROAS, payback, LTV, and cohort data while managing large budgets and app subscription funnels. Use AI tools and automation to accelerate campaign builds, reporting, QA, and optimization.

Build and ship end-to-end product features for a D2C subscription product across a TypeScript monorepo. Develop Next.js frontend functionality, Fastify and Payload CMS APIs, PostgreSQL integrations, and Cloudflare Workers. Write unit, integration, and end-to-end tests; optimize performance; apply secure coding and observability practices; integrate third-party services; and independently manage tasks from estimation through production release and follow-up.

Build and maintain dbt-based analytical data models using SQL and cloud data warehouses such as BigQuery and ClickHouse. Implement data quality testing, documentation, lineage, governance, and performance improvements. Collaborate with data engineers, analysts, product managers, and marketing teams to create reliable datasets and resolve reporting inconsistencies. Support data pipeline monitoring, metric standardization, and continuous improvement of modeling frameworks.

Own influencer marketing as a performance acquisition channel for a D2C subscription product. Build the channel from zero across Europe, Latin America, and Asia; source and negotiate with creators; manage contracts, campaigns, tracking, budgets, and payments; and optimize performance based on subscriptions, CPA, ROI, and spend. The role requires hands-on creator outreach, deal management, data ownership, weekly reporting, and scaling profitable campaigns.

Own end-to-end mobile growth for an AI subscription app across iOS and Android, including paywalls, pricing, onboarding, activation, retention, win-back, ASO, experimentation, analytics, attribution, and platform compliance. Manage ARPU, conversion, ROI, and cohort retention using revenue data. Build dashboards, diagnose funnel performance, document learnings, and use AI and automation to accelerate prototyping, analysis, QA, and reporting.

Own and scale production LLM features and browser automation for a consumer subscription product. Responsibilities include prompt systems, structured outputs, Playwright and Browserbase automation, workflow orchestration, evaluation pipelines, observability, model experimentation, cost and reliability optimization, and production incident ownership. The role uses a modern TypeScript stack with Cloudflare Workers, Next.js, Postgres, Hatchet, and related AI tooling.

Own and scale Meta paid acquisition across multiple geographies, managing seven-figure budgets and optimizing for CPA, ROAS, and cohort performance. Expand into additional paid channels, lead creative testing, maintain conversion and attribution quality, analyze performance with data teams, and manage account health and platform relationships. Use AI tools and automation to streamline campaign building, reporting, and optimization while documenting strategy, tests, and learnings.

Own growth for a D2C subscription product by increasing ARPU through post-purchase product improvements. Responsibilities include user and competitor research, analytics-driven hypothesis development, product specifications, engineering collaboration, experiment design, and delivering measurable A/B test wins. The role partners with CRO and data teams, uses AI tooling daily, and focuses on onboarding, core features, engagement, and retention.

Own end-to-end paid social user acquisition across TikTok, Meta, AppLovin, Snapchat, and other channels. Responsibilities include strategy, account structure, bidding, budget allocation, creative testing, attribution, measurement, scaling, reporting, and account health. The role focuses on profitable US growth using revenue-based metrics such as CPA, ROAS, payback, LTV, and cohorts. It also requires managing policy-sensitive advertising, resolving disapprovals and restrictions, maintaining account resilience, and using Claude and automation to improve execution.

Own the email and lifecycle marketing growth roadmap for GetQR by developing audience segments, personalized customer journeys, and structured experiments. Analyze behavioral and email performance data, conduct A/B testing, improve conversion, activation, revenue, and retention, and collaborate with Email, Growth, Product, and Analytics teams. The role also involves customer research, copywriting, deliverability monitoring, experiment prioritization, and documenting results.

Own TikTok user acquisition for D2C subscription products, including campaign strategy, media buying, budget allocation, creative testing, optimization, attribution analysis, policy management, and profitable scaling. Manage performance against CPA, ROAS, payback, and revenue targets. Collaborate with product, analytics, creative, and TikTok teams while testing new paid social channels and using Claude and automation to improve campaign operations.

Own end-to-end analytics for subscription products and web funnels, including KPI definition, dashboards, funnel and cohort analysis, payment performance, user behavior, experimentation, and anomaly monitoring. Build reliable SQL data models and maintain event taxonomies and tracking. Partner cross-functionally with Product, Marketing, Engineering, Finance, and BI to improve conversion, retention, revenue, and LTV. Mentor analysts and communicate actionable recommendations to stakeholders.

Automate multi-entity, multi-country accounting processes using Claude Code, agentic AI, and Python or JavaScript/TypeScript. Responsibilities include automating AP, AR, reconciliations, month-end close, journals, reporting, audit support, and data pipelines across ERPs, banks, payment platforms, and spreadsheets. The role requires strong IFRS or US GAAP knowledge, engineering fundamentals, API and data integration skills, and careful attention to controls, accuracy, and audit trails.

Leads the creative strategy, production, quality control, compliance, and performance analysis for D2C subscription advertising. Manages a team of producers and designers, develops ad concepts, analyzes creative KPIs, directs testing and scaling across major ad networks, builds production systems and AI-enabled workflows, and partners with User Acquisition and executive leadership to improve growth outcomes.

Leads B2C growth product strategy focused on web funnel optimization, conversion, customer acquisition, and lifetime value. Owns hypotheses, A/B testing roadmaps, data-driven improvements, quarterly KPIs, and cross-functional execution with design, engineering, data science, and user acquisition teams. Collaborates on product requirements and agile ceremonies while taking responsibility for growth outcomes from initial user interaction through registration and payment.

Lead analytics for subscription products and web funnels, partnering with Product, Marketing, and Data teams to improve conversion, retention, and LTV. Build trusted dashboards, SQL data models, event tracking structures, funnel and cohort analyses, and A/B testing insights. Monitor metrics, identify anomalies, communicate recommendations, and mentor junior and mid-level analysts while maintaining reliable reporting and data foundations.

Own end-to-end product and marketing analytics for subscription products and web funnels. Define KPIs, build trusted dashboards and reusable SQL data models, analyze funnels, cohorts, retention, LTV, churn, and user behavior, and identify optimization opportunities. Maintain event tracking and taxonomy, monitor anomalies, communicate insights to stakeholders, and mentor junior and mid-level analysts. Collaborate cross-functionally with Product, Marketing, Data Engineering, and BI teams to support experimentation and data-driven decisions.

Own end-to-end conversion rate optimization, including funnel analysis, hypothesis generation, UI/UX mockups, experiment testing, developer collaboration, statistical analysis, and rollout decisions. Build testing roadmaps, document learnings, benchmark competitors, and present results to stakeholders. The role targets 15% quarterly conversion growth and requires accountability for measurable performance outcomes, particularly across subscription or SaaS funnels.

Own the end-to-end conversion rate optimization cycle across acquisition, activation, retention, and monetization. Analyze funnels, generate hypotheses, create high-fidelity wireframes and visual specifications, partner with engineers on rapid test deployment, evaluate results statistically, and maintain a prioritized testing roadmap. Use AI tools daily, communicate insights to stakeholders, and drive measurable growth outcomes.

Own the full performance creative lifecycle for a consumer AI subscription product, from developing ad concepts and creative briefs through production, testing, analysis, and iteration. Manage high-volume creative output across major ad platforms, conduct competitor and market research, track creative metrics, build structured testing frameworks, and translate performance data into scalable winning concepts. Partner closely with User Acquisition teams and remain accountable for CTR, CVR, CPA, and ROAS.