Teams at Ruby Labs

Own end-to-end paid social user acquisition across TikTok, Meta, AppLovin, Snapchat, and other channels. Responsibilities include strategy, account structure, bidding, budget allocation, creative testing, attribution, measurement, scaling, reporting, and account health. The role focuses on profitable US growth using revenue-based metrics such as CPA, ROAS, payback, LTV, and cohorts. It also requires managing policy-sensitive advertising, resolving disapprovals and restrictions, maintaining account resilience, and using Claude and automation to improve execution.

Conduct qualitative and quantitative UX research, analyze player behavior, perform competitive research, and translate insights into wireframes, personas, journey maps, and actionable product recommendations. Collaborate with Product, Design, Data, and Development teams throughout the product lifecycle. Present findings to stakeholders, champion accessibility and usability standards, and use AI tools to accelerate research synthesis and identify behavioral patterns.

Own the email and lifecycle marketing growth roadmap for GetQR by developing audience segments, personalized customer journeys, and structured experiments. Analyze behavioral and email performance data, conduct A/B testing, improve conversion, activation, revenue, and retention, and collaborate with Email, Growth, Product, and Analytics teams. The role also involves customer research, copywriting, deliverability monitoring, experiment prioritization, and documenting results.