Teams at Ruby Labs

Lead end-to-end conversion rate optimization: analyze funnels, generate hypotheses, design high-fidelity UI/UX mockups, run and validate A/B tests with statistical rigor, partner with engineers on implementation, document learnings, and deliver measurable conversion growth tied to KPIs.

Lead web funnel optimization and growth for iGaming products: define hypotheses, run A/B tests, analyze data, build testing roadmaps, collaborate with UA, designers and developers, and own results to improve conversion, CPA, and LTV while meeting quarterly KPIs.

Own execution quality for a D2C subscription product: prioritize backlog, translate priorities into developer-ready tasks, run agile delivery end-to-end, enforce quality standards, coordinate cross-functional teams, and drive unowned projects to verified release.