Teams at Ruby Labs

Own and scale Facebook as a performance channel for a D2C subscription product. Manage end-to-end account strategy, bidding, budgets, creative testing, and multi-geo scaling to drive subscriptions via web funnels. Build performance models and reporting in Excel, Tableau, and Mixpanel, and collaborate with creative and data teams to maintain efficient CPA and positive ROAS.

Manage, launch, and optimize paid acquisition campaigns on Meta and SnapChat. Test and scale creatives, analyze cohort and ad performance, build audience and lookalike campaigns, monitor KPIs (eCPA, ROAS, CPM), and collaborate with creative teams to improve ROI across global funnels.

Own and scale the connector and integrations ecosystem powering AI features. Prioritise, specify, and ship MCP servers, third-party APIs, and app integrations; define evaluation and monitoring frameworks; run experiments and build dashboards; collaborate closely with AI engineers, growth, data, and billing to measure and improve adoption, reliability, latency, cost, retention, and engagement.