Teams at PVH Corp.

Leads the creative vision and strategy for Tommy Hilfiger’s social channels, overseeing social-first concepting, content creation, visual storytelling, shoots, editing, production, and post-production. Partners with strategists, insights teams, agencies, and brand groups to develop campaigns and always-on content, optimize creative using performance data, maintain brand consistency, and present concepts to senior stakeholders.

Manages technical design for Calvin Klein denim, ensuring accurate fit, measurements, grading, construction, and production feasibility from design inception through production. Partners with design, merchandising, sourcing, and vendors; maintains tech packs, specifications, fit notes, status charts, and PDM records; communicates updates to offshore vendors; and reviews prototypes and samples. Leads junior associates or interns and supports compliance approvals.

Leads the Tommy Jeans apparel design function, setting seasonal fashion direction and overseeing collection development, fabric direction, quality, range planning, pricing, and commercial performance. Manages market research, sales collaboration, operational processes, KPIs, and efficiency initiatives. Leads and develops the design team while ensuring cohesive, commercially successful collections aligned with the brand vision.