Jobs at Purpose Brands, LLC

Manages e-commerce operations for Adobe Commerce brands, including product setup, promotions, catalog updates, platform support, issue resolution, vendor coordination, and testing. Leads order management reporting, dashboards, KPI monitoring, FedEx analytics, root-cause analysis, and process improvement. Partners with Supply Chain, IT, Product, Marketing, Finance, and vendors on operational and technology projects while supporting BigCommerce business continuity and identifying AI and automation opportunities.

Manage and optimize paid search and social campaigns across Google Ads, Meta, and other platforms to drive leads, bookings, and memberships. Responsibilities include media buying, budget management, targeting and bidding optimization, creative and audience testing, funnel performance analysis, reporting, and CPA/ROAS improvement. Collaborate with analytics, brand marketing, and local marketing teams to support national campaigns and scalable performance across thousands of local markets.

Lead operational roadmap and deliver complex cross-brand healthcare payor and wellness initiatives. Own project lifecycle from scope to launch, apply agile methodologies, manage financials and KPIs, enable franchise and partner adoption, and lead a team while partnering with Technology, Finance, Legal, Marketing, and Brand leaders to drive scalable program execution and continuous improvement.

Manage and optimize local paid media campaigns (PPC, paid social, traditional) for franchise partners. Support agency onboarding and performance, provide technical tagging/reporting, deliver franchisee training and insights, and execute tests to grow local demand generation.

Lead franchise growth by sourcing, qualifying, and closing franchise candidates. Build Ideal Franchisee Profiles, perform market/territory analysis, maintain pipeline and forecasts, run presentations and discovery days, and partner cross-functionally to onboard and plan territories.

Manage benefits administration and employee support: enrollments, life events, COBRA, vendor coordination, invoice reconciliation, compliance (ACA/ERISA/FMLA), HRIS data management (Workday/ADP/Paylocity), reporting, open enrollment and wellness program support.

Manage and execute B2B franchise development marketing for four brands: lead generation, digital/print creative, email and LinkedIn campaigns, trade shows, broker marketing, reporting/analytics, and cross-team coordination to drive franchise sales pipeline.

Lead Purpose Brands' international franchise growth: develop multi-year strategy, build/execute international sales playbooks, identify and secure franchise partners, conduct market research, negotiate agreements, collaborate cross-functionally, rebuild and scale brand-specific development models, and report to senior leadership while supporting existing franchise partner growth.

Lead enterprise strategic initiatives and corporate development efforts, conduct market and competitive analysis, build financial models, evaluate growth and M&A opportunities, prepare executive and board materials, and partner cross-functionally to drive data-driven decisions supporting long-term strategy.