Jobs at Purpose Brands, LLC

Leads Orangetheory’s integrated marketing strategy, brand positioning, social-first storytelling, and campaigns across owned, earned, and paid channels. Oversees creative briefs, agency and internal teams, campaign production, brand consistency, performance optimization, and collaboration across marketing functions and franchise locations. The role balances long-term brand building with acquisition, engagement, and retention goals.

Leads enterprise-wide strategic initiatives and corporate development projects, including growth opportunity evaluation, acquisitions, market entry, competitive analysis, financial modeling, and long-term strategic planning. Partners cross-functionally with finance, legal, marketing, operations, and executive leadership; prepares board materials, presents recommendations, and establishes project frameworks, timelines, and success metrics.

Leads global fintech support strategy, operations, service performance, incident response, vendor management, and continuous improvement. Oversees payment onboarding, billing, refunds, disputes, settlements, payouts, and provider escalations. Manages support leaders and senior specialists, develops scalable global operating models, partners cross-functionally on service readiness, and drives AI-enabled automation and self-service initiatives.

Leads daily fintech support operations for payment platforms, embedded payments, SaaS applications, and financial workflows. Supervises frontline analysts, manages queues and service performance, coaches troubleshooting, coordinates Level 3 and provider escalations, and supports incident response. The role enforces security, payment-data, access, and change controls; coordinates releases, knowledge readiness, offshore operations, and regional support; and uses SQL, logs, metrics, automation, and approved AI tools to improve resolution quality and efficiency.

Develops and delivers technical operations training and maintains accurate support knowledge resources. Creates onboarding, refresher, troubleshooting, and process training; authors FAQs, SOPs, and escalation guidance; applies generative AI responsibly; supports product and service launches; partners with technical stakeholders; and measures effectiveness through proficiency, content usage, case quality, and support outcomes.

Leads Technical Operations readiness for new products, applications, locations, and country launches. Manages implementation specialists, readiness plans, validation, support models, training coordination, launch activities, hypercare, stabilization, and accepted handoffs. Partners with technical, business, offshore support, and training teams to resolve risks, improve service-transition practices, and coordinate automation opportunities. Directly supervises and develops implementation staff while tracking readiness outcomes and continuous improvement.

Advances application security within a DevSecOps model by embedding controls into the SDLC, conducting SAST, DAST, SCA, threat modeling, and code reviews, integrating security tools into CI/CD pipelines, and managing vulnerability remediation. The role collaborates with software, cloud, and DevOps teams across AWS and Azure, supports security investigations and compliance initiatives, and enables developers through secure coding guidance and automation.

Plans, initiates, and manages enterprise IT projects involving payments and core platform architecture. Leads technical staff, coordinates business and technical teams, develops project plans, manages execution, assesses risks, and oversees Agile delivery, roadmaps, backlogs, and the software development lifecycle.

Develop and maintain C++ firmware for connected access-control and studio devices. Integrate hardware with backend systems, build fleet-management tools, maintain automated tests and documentation, and support hardware revisions and debugging. Collaborate with firmware, backend, QA, vendors, supply chain, warehouse, and provisioning teams. The role requires microcontroller firmware, multithreaded programming, automated testing, and strong hardware or connected-backend expertise.

Manages e-commerce operations for Adobe Commerce brands, including product setup, promotions, catalog updates, platform support, issue resolution, vendor coordination, and testing. Leads order management reporting, dashboards, KPI monitoring, FedEx analytics, root-cause analysis, and process improvement. Partners with Supply Chain, IT, Product, Marketing, Finance, and vendors on operational and technology projects while supporting BigCommerce business continuity and identifying AI and automation opportunities.

Leads an in-house creative studio serving a multi-brand portfolio. Sets creative standards, directs campaigns and production, manages studio intake and workflow, allocates resources, oversees budgets and external partners, and develops AI-assisted production processes. Builds and leads multidisciplinary teams, partners with marketing and executive stakeholders, and measures creative effectiveness, capacity, throughput, and business impact.

Leads enterprise brand strategy, consumer insights, creative excellence, content strategy, and organic social media across a multi-brand portfolio. Partners with brand leaders to develop differentiated positioning, translate insights into creative campaigns, build culturally relevant consumer engagement, and improve marketing effectiveness. Oversees in-house creative and research teams, agency partnerships, experimentation, and emerging AI-enabled marketing capabilities.

Manage and optimize paid search and social campaigns across Google Ads, Meta, and other platforms to drive leads, bookings, and memberships. Responsibilities include media buying, budget management, targeting and bidding optimization, creative and audience testing, funnel performance analysis, reporting, and CPA/ROAS improvement. Collaborate with analytics, brand marketing, and local marketing teams to support national campaigns and scalable performance across thousands of local markets.

Manage and optimize local paid media campaigns (PPC, paid social, traditional) for franchise partners. Support agency onboarding and performance, provide technical tagging/reporting, deliver franchisee training and insights, and execute tests to grow local demand generation.